1964: When the Beatles Rocked Florida

Florida Humanities brings the Beatles experience back to Jacksonville to commemorate the 60th anniversary of their 1964 Gator Bowl concert! The evening will feature a live performance from Beatles tribute band, Liverpool Live, and conversations with "Good Day Sunshine State" author Bob Kealing and oral historian Dr. Kitty Oliver, one of the few Black attendees at the first integrated concert in the Southeast.

During the mid-60s, Beatlemania swept the nation as Americans faced great change during the Civil Rights Movement. The Beatles’ insistence on performing only for racially integrated audiences was viewed as a notable show of support in the fight against segregation, highlighting their role as allies in the movement. Join us to relive the timeless songs from the British pop band (such as "Can’t Buy Me Love," "I Want to Hold Your Hand," "A Hard Day’s Night"), and enjoy incredible storytelling, as we dig deep into the social climate of Florida in the ‘60s and explore the historic impact of the 1964 concert.

Tickets are $20 plus tax and processing fees when purchased in advance or $25 at the door. Doors open at 6 p.m. for book sales, book signings and museum tours. Photo ops with the band will be available. Groovy attire encouraged!

This program is organized by Florida Humanities and supported with funds from the National Endowment for the Humanities and AARP. Any views, findings, conclusions or recommendations expressed at this program do not necessarily represent those of Florida Humanities or the National Endowment for the Humanities.