Atlantic Station Announces Opening of Forever 21

ATLANTA, GA — Atlantic Station’s new Forever 21 opened Monday, the shopping center announced in a news release. The two-story Atlanta flagship location will offer shoppers access to the brand’s latest trends with its Forever 21® apparel and accessories collection, as well as its Forever 21 Men, Forever 21 Contemporary and exclusive Forever 21® denim.

“The opening of fast-fashion icon Forever 21 is another piece of the broader transformation taking place across the entire asset,” said Nick Garzia, Director of Leasing for Hines. “Atlantic Station’s redevelopment has been focused on bringing new experiences and retail offerings to the property’s diverse demographic and completing its original vision.”

The store will be offering special discounts and opportunities to enter its in-store only Forever 21 Grand Giveaways, including a chance to win $21,000 until Dec. 24. Store hours are Monday-Saturday from 10 a.m. to 9 p.m. and Sunday from noon to 7 p.m.

Forever 21 will announce a grand opening celebration in January, featuring a weekend of discounts, performances and more.

In addition to the new Forever 21, an expanded H&M opened earlier this year. Atlantic Station’s revitalization includes a renovated central greenspace, new restaurant concepts and experiential offerings including bowling alley entertainment venue, Bowlero, which is slated to open in 2020.

“The heart of the property is truly being reborn,” Garzia said. “We’re excited to begin the next chapter for this critical portion of Midtown and the westside.”

The arrival of Forever 21 comes amid Atlantic Station’s opening of a variety of restaurants including NaanStop, Pho 24, Gyu-Kaku Japanese, and Poké Bar.