Jewelry Chain Claire's To Expand Into Walmart In Oswego

OSWEGO, IL — A business partnership that began four years ago will continue to grow as Claire's is rolling out its products to more than 2,500 Walmart stores nationwide, including in Oswego.

On top of offering products in thousands of Walmart stores, Claire's also operates 360 store-in-stores throughout the country, Patch reported. The Hoffman Estates-based chain, which features youth-oriented jewelry and hair accessories, along with ear-piercing for kids, announced its expansion plans on Tuesday.

"Together with Walmart, we have created a memorable and exciting way to bring Claire’s to customers who love our brand and those with the potential to discover all we have to offer," Ryan Vero, chief executive officer of Claire's, said in a news release. "With these new locations, we’re excited to build on the success we have seen with our partnership and our own expanding consumer products business to reach more customers where they live and shop."

Besides the Oswego location, at 2300 US-34, Claire's is expanding to Chicago-area Walmart stores in Huntley, Lockport, Aurora, Rolling Meadows, Montgomery, Country Club Hills and Homewood, Patch reported.

The corporate headquarters for Claire's, founded in 1961, is located at 2400 W Central Road in Hoffman Estates.

According to the news release, Claire's partnership with Walmart began in 2018 and has "enabled the company to extend its experience-driven shopping environment and industry-leading piercing services to new and existing Claire’s customers to foster deeper connections and inspire self-expression with fashion that fits every vibe, staying on top of the latest trends that appeal to every generation."