Peppa Pig WORLD OF PLAY Joins Lineup at Great Lakes Crossing

There will be snorts of delight from fans of Peppa Pig as Merlin Entertainments plc (Merlin) and Entertainment One (eOne) proudly announce that Peppa Pig World of Play, a unique indoor family attraction, will bring to life eOne’s universally loved preschool television property when it opens at Michigan’s largest fully-enclosed outlet center, Great Lakes Crossing Outlets, in 2019.

Peppa Pig World of Play, which will launch its first attraction in the US in Dallas Fort Worth early this year, is a new indoor play center designed specifically to give pre-school children an exciting opportunity to step into the magical world of Peppa Pig and have fun with their favorite little piggy in a unique setting packed full of oinktastic activities. The attraction, will take families on an unforgettable journey where they can join Peppa and her friends to explore and interact with instantly recognizable locations from the show in a number of colorful playscapes that have each been lovingly recreated from the hugely popular animated series.

In the permanent indoor attraction, little ones will be immersed in the world of Peppa Pigas they visit ten amazing play areasthat will ignite their imaginations. There will also be a theater, gift shop, facilities for families to relax and play and plenty of photo opportunities. Expect lots of snorts and giggles from everyone and, of course, plenty of muddy puddles!

Operated by global leisure giant Merlin under a licensing agreement with eOne, the owner of the Peppa Pig brand, Peppa Pig World of Play is set to open to the public in 2019.

“The universally loved Peppa Pig brand offers us the chance to create a truly magical experience for our youngest visitors and families,” said Mike Vallis, Merlin Entertainments Divisional Director - New Brands. “By giving fans a unique opportunity to step into the incredible world of this hugely popular little piggy and encouraging them to discover, explore and play, we are confident that Peppa Pig World of Play will become a popular destination for families in Michigan.

“Peppa Pig is a brand loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate Peppa Pig indoor play experience for her many fans,” said Andrew Carley, EVP Global Licensing at eOne Family & Brands. “The partnership with Merlin underlines our own long term strategy of building enduring success for Peppa Pig in the US and this attraction will play an integral role in making it a favorite pre-school property for many years to come.”

“With one of the country’s only Peppa Pig World of Play joining our lineup, Great Lakes Crossing Outlets further strengthens its position as a leading regional destination for shopping, dining and entertainment,” said General Manager, Great Lakes Crossing, Gary Neumann. “It’s exciting when notable global brands choose our center to debut exciting new retail concepts, and we are pleased to welcome this family-friendly attraction to our community.”