New Affordable Clothing Retailer Coming To The Detroit Area

AUBURN HILLS, MI — Primark, an international retailer known for its affordable prices, is opening its first Michigan store in Oakland County next month.

The new store will open at 11 a.m. on Sept. 12 at the Great Lakes Crossing Outlets - between Rally’s and the Sleep Number store - in Auburn Hills, according to a news release.

The brand is best-known for its affordable clothing, including denim that starts at $10 and t-shirts for $4. The retailer also sells licensed products from Disney, the Detroit Pistons and the Detroit Lions at low prices.

"Entering the state of Michigan is an exciting step for us at Primark and we're already feeling the love – or Primania – from the community as we build our store team and educate those new to the brand on all we offer," President of Primark U.S. Kevin Tulip said. "The folks in and around The Motor City have welcomed us with open arms and we can't wait to return the favor as we gear up for opening day!"

The brand is working to make more sustainable clothing by making it last longer and supporting its workers with living wages. The retailer is planning to make all of its clothes from recycled or more sustainably sourced materials by 2030.

Primark, which is headquartered in Ireland, has more than 200 stores across the United Kingdom and 12 stores in the U.S.