Asbury Hotel, Lanes And Ocean Club Gets New Managing Director

ASBURY PARK, NJ – iStar, owners of The Asbury Collection, which consists of Asbury Ocean Club, The Asbury Hotel, and Asbury Lanes in Asbury Park, has announced the appointment of Ferran Sanfelimon as managing director.

With over a decade of experience at hotel properties across the U.S, Sanfelimon will now oversee all operations of Asbury Ocean Club, The Asbury Hotel, and Asbury Lanes.

Sanfelimon was most recently the general manager of Luxe Life Hotel NoMad. Previously, he was the manager-director/asset manager of Atlanta Ramada Plaza by Wyndham Atlanta Downtown & Conference Center.

“I’m thrilled to have this opportunity to join The Asbury Collection team and oversee operations at Asbury Ocean Club, The Asbury Hotel, and the historic Asbury Lanes while the properties continue to reimagine hospitality in the heart of Asbury Park,” Sanfelimon said to Patch.

“Joining this tight-knit community, I look forward to working hands-on with our staff to ensure each property offers a dedicated, memorable experience for both travelers and locals alike.”