Long Branch-Area Small Business Holiday Shopping Guide 2021

LONG BRANCH, NJ — The United States is experiencing a disruption in the supply chain, which will likely hit online holiday shopping plans. But why worry about the supply chain when you can enjoy shopping locally at your convenience?

Patch rounded up our favorite small businesses in the Long Branch-Eatontown area to pop into this season:

Charleston Shoe Co., Pier Village, Long Branch: Women's custom-made shoes. "Affordable, comfortable and versatile shoe for the everyday woman. Offering many cobblestones-to-cocktails shoe styles, we are geared toward designing for the modern woman who needs to be on her feet while staying fashionable all day long! Walk through the cobblestone streets of Charleston, then dance into evening cocktail parties in a pair of shoes that won’t let you down. All of our styles are custom designed in Charleston to be both comfortable and stylish while the sturdy construction will last for many years."

Molly & Zoey, Pier Village, Long Branch: Hip women's clothing boutique. "We provide the most current on trend merchandise for an affordable price."

Salt Nation Surf Shop (formerly Sundaze) Pier Village, Long Branch: A reinvented boutique that caters to men, women and children, specializing in surf brands, beach essentials and Long Branch merchandise for all. Carrying Vintage Havana for children and men’s Vintage Summer Swimwear. The new brands consist of Billabong, Rip Curl, O’Neil, Hurley and more for both men and women.

Winz Market, Pier Village, Long Branch. High-end food market in Long Branch's Pier Village. 16 Laird St, Long Branch, NJ 07740

"Winz Market is the ultimate local food market in the area. They sell only local products and lead the way for the homegrown food industry. One-of-a kind business."
"This market is honestly my favorite small-business find that I simply cannot get enough of. They bring in these products from specialty suppliers and local communities all around the country. It's so fun to walk around, learn about and discover new things every time I go in. Coffee drinks are great too. It's so hard to find La Colombe coffee which I always get in NYC, and I can always go there to get my fix."

Bain's Outdoor Living 125 E River Rd, Rumson "Bain's is a magical store! The owners and staff are so helpful; the atmosphere is relaxing and enjoyable and the merchandise is spectacular. The windows make me smile! It's my go-to place for hostess gifts and wedding gifts! And I sneak a few things for myself, too!"

Bungalow Road in Atlantic Highlands: Quirky women's and children's clothing boutique in Atlantic Highlands, with unique gifts and home decor. 78 1st Ave Atlantic Highlands, NJ 07716

Calico Cat: Thrift store in Middletown 100 Kings Hwy Middletown, NJ 07748

The Cheese Cave 14 Monmouth St., Red Bank "Fine goods, great service, wide application. Owner Steve Catania is a local leader and gives much of his time to Red Bank."

Cabana 19, Red Bank. Women's clothing store, plus has home decor items, baby and small children's clothing, home & gift and menswear. 18 White Street, Red Bank, NJ 07701 "Great merchandise, friendly staff."

The Grove at Shrewsbury: No small businesses, but a lot of good stores: Brooks Brothers, Eddie Bauer, Anthropologie, J. Crew with Crew Cuts, Williams Sonoma, Sephora, Bluemercury, Ann Taylor, Lululemon and now a Pelton store. This holiday season they will have live outdoor acoustic guitar music with holiday classics, ice sculpting, pop up caroling, festive selfie opps, letters to Santa, hot peppermint lattes as you stroll, and a weekly flower cart. Check their Facebook page for details. Recommended hours are Mon-Fri 10 am-8pm and Sat-Sun 10am-6pm. Here is their store directory: http://www.thegroveatshrewsbur...

Cups and Cakes 122 East River Road, Rumson "Everything is delicious and the people working there could not be nicer. They constantly go out of their way to please the client and will customize whatever you want. Constantly volunteering to donate and contribute to local causes. The staff is amazing and always cheerful even in the worst of times. Old-fashioned business with hardworking, kind people. Simply the best."

The Hobby Shop in Aberdeen: "With Toys R Us closing down, this is definitely going to be our go-to place to bring the kids for toys!" "Awesome selection of model trains." 1077-C State Hwy 34 Aberdeen, NJ 07747 (732) 583-0505

The Geekery in Matawan: Comic book store in Matawan 19 Little St Matawan, NJ 07747 (732) 696-8530

The Metal Music Stop in Keyport: T shirts, Patches, Music CD's, Vinyl Records, Posters, Hats and beanies, Metal Wear, Messenger andTote bags, Stickers and collectibles, Music flags 35 W Front St Keyport, NJ 07735

Keyport Funhouse Boutique: "One-of-a-kind gifts that make you smile!" Whimsical, unique gift shop. 81 Broad St Keyport, NJ 07735 (732) 847-9794 They also offer art/crafts classes and workshops and have a tea & coffee garden out back.

Did we miss your favorite small business? Please let me know: [email protected]