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Robert Arloro Explains What Makes a Great Digital Marketer
In this article, marketing consultant Robert Arloro explains the traits good digital marketers need to cultivate in order to succeed
Digital marketing has become such an integral part of business today that companies in just about every industry are looking to build a team of skilled workers in this area. At the same time, marketing expert Robert Arloro says that with so many people owning these basic skills, employers are looking for digital marketing candidates who possess soft skills that make them stand out from others.
Today, workplace environment and company culture are a huge part of how businesses operate. To that point, most companies are looking for people who would be solid fits for their business and not just people who have the basic skills to do the job.
Below are three key characteristics that companies today search for when they're looking to hire a great digital marketer.
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A Passion for Learning
Businesses today want people on their team who have a hunger and drive to continually get better. This involves not just a will to keep trying and never give up but, more important, a passion for learning.
Digital marketers who aren't satisfied with where they are now can stand out from other candidates. To this point, companies are looking for digital marketers who can motivate themselves, who are eager to consume knowledge and information, and to try new and different things.
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Curiosity
In a way, curiosity goes hand-in-hand with a passion for learning. Innate curiosity can help to drive one's desire to consume more knowledge and information, and to figure out how things work.
In digital marketing, curiosity is essential. That's because one of the biggest keys to success in digital marketing is figuring out how things work so that you can tailor content in a way that produces results.
For example, digital marketers need to not only learn how algorithms for search engines and social media platforms work, but they need to stay on top of the constantly-changing details of those algorithms to stay ahead of the game.
This can be done, of course, in a robotic way, as part of a job. But, curious digital marketers go beyond just keeping up with changes. They have the ability to not only identify new opportunities and solve problems, but they're also more comfortable with taking risks.
People Skills
There is no job today that is completely in isolation, even one in which much of the work is done by a person on a computer and related to the internet. Robert Arloro says that digital marketers need to not only have the ability to work with others but the desire to help others as well as the humility to accept help from others.
In most digital marketing departments, there are specialists who focus on one aspect of the job, whether it be content creation, SEO or paid advertising. If you're not able to effectively work with multiple people within your department -- as well as people outside your department -- it'll be difficult to excel as a digital marketer today.
About Robert Arloro
Robert Arloro is a digital marketer and marketing consultant with more than a decade of experience in the field. He currently works with businesses of all sizes to help them reach their digital marketing goals. Robert’s expertise includes SEO, social media marketing, content marketing, email marketing, and website optimization. When he’s not working, Mr. Arloro enjoys spending time with his family, playing soccer, and traveling.
