Seasonal & Holidays
Perfect Holiday Gift for Inquiring Minds
The newly released & highly acclaimed book, Seeing Reality As It Is by Joseph L. Giovannoli is an ideal gift for friends and family members
The holiday season is upon us – and if you are looking for a thoughtful gift for that special friend or family member who loves to read, you can’t go wrong with the newly released, ground-breaking book, Seeing Reality As It Is, by Joseph L. Giovannoli.
“If there is one reality, why can’t we agree on what it is?” This fascinating question, long-debated by philosophers, theologians, scientists, artists, and other great thinkers, is tackled head-on in this compelling new book.
The author examines how we perceive reality and the reasons why each of us sees it differently. Giovannoli contends that there is a multitude of inherited and social factors making it difficult for us to agree on what reality actually is – further complicated by the constant barrage of media propaganda that swirls around us.
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This fascinating book delves into the evolution of our genetic differences and adaptations that have enabled us to survive. The author refers to our combined adaptations as our “genetic chaperones” and explains how they influence and alter our thinking – and the way we see reality.
An original and relevant highlight describes how our genetic chaperones are “hacked” by modern propagandists and others that result in influencing our perceptions on current ecological, social, and political issues that have polarized modern society. The conclusion of this book addresses how competing realities make it difficult for us to agree on what reality actually is.
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Kirkus Reviews calls it “an original, highly intriguing theory on how and why beliefs are formed, inherited and transmitted. Giovannoli’s prose is technical, yet accessible, and he does an admirable job of explaining his theories to the general reader.”
A must-read in these challenging times, Seeing Reality As It Is is available at www.seeingrealityasitis.com.
This is Joseph Giovannoli’s second book; his first, The Biology of Belief, a work of anthropology offering an explanation for the origin and diversity of human belief systems, was published in 2000.
