PRSA-NY, Business Wire Hosting Latinx Media Panel Tomorrow

Join the Public Relations Society of New York (PRSA-NY) and Business Wire for a 'Meet the Media' virtual discussion with today's leading Latinx voices in broadcast media. The virtual event will inform and educate attendees on how to build relationships with Latinx media outlets and ways brands can implement an inclusive marketing strategy with the Latinx community.

In recent years, Latinx, has emerged as a term that is used by news and entertainment outlets, corporations, local governments and universities to describe the nation’s Hispanic population. Yet, many brands and organizations face challenges engaging this demographic and authentically resonating with their cultural experiences in the United States.

During 'Meet the Media', panelists will address these challenges and share best practices to cultivate authentic engagement with Latinx consumers and stakeholders. The esteemed panelists include the following:

Panelists

• Angela Virviescas, PR Director at Telemundo
• Lina Sands, Director of Marketing for the Hispanic Information Telecommunications Network
• Alfonso Diaz, Colombian Director and Host, Canal Nuestra Tele Internacional; Entertainment Correspondent for NTN24

Moderator

• Jackie Cardozo, Account Executive at Business Wire

Date & Time

• Thursday, August 13, 2020
• 5:00 p.m. to 6:00 p.m.

Tickets

• Members:$45
• Non-members:$55
• New Professional/ Students (with valid ID):$25

To register for the PRSA-NY virtual event, please visit: https://www.prsany.org/events/EventDetails.aspx?id=1405117&group=

About PRSA-NY
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.

About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media.