Stop & Shop Unveils new Avenue Y Store with 2nd Largest Kosher Section

Stop & Shop today cut the ribbon at its newly remodeled Avenue Y store located at 1710 Avenue Y in Sheepshead Bay, Brooklyn. Avenue Y is the first Brooklyn store to be upgraded as part of the supermarket chain’s $140 million capital investment across its New York City fleet. The store joins Stop & Shop’s Bartow Ave (Bronx) location in offering customers a refreshed look, upgraded format and new amenities that seek to enhance the customer shopping experience and better meet the needs of the diverse neighbors its serves.

At the heart of Stop & Shop’s enhancements to its NYC stores is an expanded product assortment that caters to the diverse neighborhood each store serves. At Avenue Y, customers will see that Aisle 3 is now a 160-foot kosher destination that offers nearly 1,000 kosher products; the second-largest Kosher assortment across Stop & Shop’s 400+ stores. This includes both fresh and frozen kosher meat, fish, dairy, and grocery items with brands such as Jack Bakes, Matzo Project, Dare to be Different and Biolife dairy products. Kosher baked goods are currently available in this section now, with a Kosher bakery expansion planned for the store’s Bakery department later this year. Customers will also find expanded Eastern European, Russian and Turkish products including Mehmet coffee, Crusters and First Choice baked goods, as well an expanded assortment of Halal dairy including Kasbos Market and several new tropical Spanish items.

The store will also have a renewed focus on value, offering more sale bins and special deals on culturally relevant products highlighted in a New York City-specific weekly circular ad. Avenue Y is the second Stop & Shop store in the chain’s New York City fleet to offer the Flashfood mobile app, which gives customers access to produce, meat, dairy, and other grocery items nearing their best-buy date at discounts up to 50% off. Stop & Shop is the first retailer in the city to offer the program, having launched in the Bronx earlier this summer.

Other highlights of the remodeled Avenue Y store include:

- Noticeably brighter and more modern décor, plus easier to navigate signage with iconography to help non-native English speakers better understand what’s in each aisle

- Expanded assortment of grab-and-go meal solutions that includes a new hot foods bar, chicken wing bar and sushi made fresh in-store daily

- Expanded meat, seafood and frozen food departments offering a wider array of goods

- Enhanced produce department offering many ways to eat healthy

- Remodeled bakery department complete with delicious cakes, cupcakes and other treats

- Organic and natural products integrated within the grocery aisles allowing customers to see all product options available

- Updated pharmacy where Stop & Shop’s trained and trusted pharmacists can conveniently and safely administer Flu, COVID-19 and other vaccines, as well as the PickPoint® Will Call System to make the prescription pickup process faster

- Relocated and expanded beer section that offers a wider assortment of refrigerated beers and ciders with local favorites such as Six Point, Sloop and Brooklyn Brewery

The store continues to offer Pickup, providing customers with a faster and more convenient way to shop. Customers can place an order on the Stop & Shop® mobile app or visit www.stopandshop.com, click on “Order Online” and select “Pickup” at the Avenue Y store. Customers can then head to the store and have a Stop & Shop associate load their groceries right into their car.

“Our customers are thrilled by the enhancements we’ve made at the store, especially the expanded Kosher and Eastern European products,” said Mario Siragusa, Store Manager of Stop & Shop Avenue Y. “It brings us great joy to see that the products we now offer bring our customers a little closer to home.”

Stop & Shop began operating in New York City more than two decades ago and currently operates 25 stores in the Bronx, Brooklyn, Queens, and Staten Island – and home delivery in all five boroughs. Stop & Shop operates four stores in Brooklyn, employing more than 500 local associates. Stop & Shop will continue to remodel its New York City stores over the next two years with enhancements to its Maspeth and Glendale, Queens, stores slated to be revealed later this month.