Caryn Sagal, Community Contributor

Caryn Sagal, has over 25 years of agency public relations experience. She has generated numerous broadcast interviews, feature articles and cover stories in the local, regional, national and trade media. Along with writing and developing articles, marketing plans and collateral materials, she has managed campaigns for a diverse range of business-to-business, non-profit, real estate, retail, healthcare and entertainment clients.

Baltimore Magazine named Sagal Best Flak (public relations professional) in its 2003 “Best of Baltimore” issue. She also won a Gold Award from the International Association for Business Communicators-Harrisburg Chapter for leading a national marketing communications campaign to launch an automotive product. This involved the creation of training, promotional and sales materials, as well as the coordination of press conference/product rollout events – all resulting in strong product sales and widespread media coverage. Earlier in her career, the Public Relations Society of America-Maryland Chapter (PRSA-MD) named her New Professional of the Year.

A repeat presenter to the Baltimore County Chamber of Commerce Non-Profit Committee and a featured speaker at The Association of Fundraising Professionals-Maryland Chapter’s “Fundraising Day in Maryland” on securing special event publicity and media sponsorships, she has served as the publicist for numerous non-profit organizations such as the Alzheimer’s Association, National Kidney Foundation of Maryland, The Children’s Home, Junior Achievement of Central Maryland, Art with a Heart and Literacy Works, Inc. A past Board member/ Marketing & Communications Committee Chair with the Leukemia & Lymphoma Society and Education Committee Chair with PRSA-MD, she currently serves on the Pikesville Owings Mills Regional Chamber of Commerce Board Advisory Committee.

Sagal launched her own firm in 2019, after spending 17 years (including the last seven as senior vice president) at Lawrence Howard & Associates. Previously, she managed the Baltimore operations for a Harrisburg advertising and PR agency. She began her career at an Owings Mills PR firm as a University of Maryland, College Park student – spending summers and winter break at the agency, and working from her dorm during the school year.