Great Wolf Lodges shows they care with blue ears

A resort brand that brings together families to play and make memories is helping to support those with autism, through a fundraising campaign and efforts to make their activities more autism-aware. Great Wolf Lodge’s 16 locations across the US and Canada will donate $5 to Autism Speaks for every pair of Blue Wolf Ears sold throughout the month of April. The resort is also partnering with experts at Autism Speaks to explore ways to make the resorts more welcoming for people with sensory differences and other autism-related challenges.

The limited-edition version of the resort’s signature wolf ear headbands are part of a “go blue” campaign to raise awareness of autism spectrum disorder. All proceeds from the Blue Wolf Ears campaign go directly to Autism Speaks, with a goal of raising $50,000 to support its mission of enhancing lives across the spectrum at every stage of life. Last year alone, the non-profit aided more than 1 million people through Autism Speaks-funded programs and resources.

The Blue Wolf ears effort includes a social media campaign in which Great Wolf Lodge guests to post a photo on social media of themselves or a family member wearing their blue wolf ears, using #GreatWolfCares. For each post using this special hashtag, Great Wolf Lodge will make an additional $5 donation to Autism Speaks, up to $20,000.