Best Christoph Trappe Podcasts (2024)

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683: When does it make sense to learn how to code? 24:02

1h ago24:02

24:02

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Conne…

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682: How to do better content testing 23:04

2h ago23:04

23:04

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a…

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Mastering Business Processes with Scott Levy 23:59

1h ago23:59

23:59

Ever feel like your business is running you instead of the other way around? You're not alone. In our latest episode, join us for an insightful conversation with Scott Levy, the mastermind behind Result Maps. Uncover why so many small business CEOs get bogged down in daily crises and learn actionable strategies to shift from crisis mode to growth m…

1
681: How to scale AI in content strategy 24:13

28m ago24:13

24:13

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "…

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A Marketer's Mindset as it pertains to CRM Part II 22:22

3d ago22:22

22:22

Unlock the secrets to optimizing your business relationships and skyrocket your client engagement! Join us and Tori Barker, COO of Buzzworthy Marketing, as we share actionable insights on mastering Customer Relationship Management (CRM) in today's digital landscape. You'll learn how to build meaningful relationships, utilize data for hyper-personal…

1
680: Is an AI avatar of myself a good idea? 24:18

1h ago24:18

24:18

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelli…

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679: How to not let corporate life overtake your whole life 23:17

5d ago23:17

23:17

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his b…

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Career Evolution and Tax Tips with Felecia Dixson 17:34

3h ago17:34

17:34

Ever wondered how someone can excel in fields as diverse as music, pyrotechnics, and accounting? Join us as Felicia shares her extraordinary journey, from dazzling audiences at Disney's opening ceremonies to landing a coveted singing contract with Sony in Nashville. We'll uncover her unique story of balancing a career in accounting while orchestrat…

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678: The difference between a patent, copyright, and trademark 23:38

21d ago23:38

23:38

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your po…

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677: Why brand first 23:18

16d ago23:18

23:18

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

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A Marketer's Mindset as it pertains to SEO 29:35

7d ago29:35

29:35

What if you could transform your business by simply mastering one fundamental skill? Join us on the latest episode of the Buzzworthy Marketing Show, where we uncover the secrets of SEO with the brilliant Michael Bozinski. We promise you'll learn why SEO is not just another buzzword but the essential foundation for any successful digital strategy. M…

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676: Using AI to drive e-commerce conversions 23:51

17d ago23:51

23:51

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christop…

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BONUS: Talking content performance on The Business Story of the Week Podcast 26:47

23d ago26:47

26:47

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experie…

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Content Marketing Mastery:Christoph Trappe's Tips for Creating Unique, Helpful Content 22:39

14d ago22:39

22:39

Unlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices are reshaping the…

1
675: When someone is committed to misunderstanding you 23:41

21d ago23:41

23:41

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with…

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674: How to build a community around your business 24:03

21d ago24:03

24:03

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer). So it's wo…

1
Maximizing Website Potential: Strategies for B2B Business Owners 24:47

21d ago24:47

24:47

Ever wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transfo…

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Navigating the 50 50 Marketing Paradox: CRM Solutions for Small Business Owners 23:58

28d ago23:58

23:58

Can understanding the 50-50 marketing paradox be the key to unlocking your business's potential? Tune in to our latest episode where we reveal how continuous testing and tracking can save your marketing efforts from stagnation. We break it down for small business owners, showing you practical strategies to manage your marketing without feeling over…

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673: What is content operations and do I need that? 23:51

1M ago23:51

23:51

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to se…

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672: Are Facebook ads worth it? 23:23

1M ago23:23

23:23

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: htt…

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Transforming Podcasts into Profit: Atiba De Souza's $700K Strategy 19:51

2M ago19:51

19:51

Ever wondered how you could significantly boost your revenue through podcast guesting? Tune in to our latest episode of the Buzzworthy Marketing Show as we bring you an enlightening conversation with Atiba D'Souza, the maestro of storytelling and SEO. Atiba walks us through his transformational journey in podcasting, starting from a simple desire t…

1
671: How to build high-return ad campaigns 23:32

1M ago23:32

23:32

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and support…

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Steps to Improve Focus, Visibility, and Identity in Marketing with COO Tori Barker 17:39

2M ago17:39

17:39

Ready to unlock the secrets to aligning mindsets for marketing success? Join me and Tori Barker, Buzzworthy Marketing’s COO, as we kick off Season 8 of the Buzzworthy Marketing Show. This episode promises to change the way you think about marketing strategies by focusing on the critical importance of understanding and syncing the mindsets of both m…

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670: When do I need an attorney for my small business? 23:49

2M ago23:49

23:49

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If y…

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669: The Era of Virtual Assistance: How to use a virtual assistant 23:43

2M ago23:43

23:43

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?Elizabeth, founder and CEO of R…

1
Crafting a Winning AI Strategy for Your Marketing Efforts 19:46

2M ago19:46

19:46

Unlock the full potential of AI in your marketing strategy with our latest episode of the Buzzworthy Marketing Show! We're promising you a wealth of actionable insights that will transform how you approach content creation, personalized messaging, and social media amplification. Journey with us as we illustrate these concepts through the lens of a …

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668: How to make money with my website by renovating it 24:08

2M ago24:08

24:08

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answ…

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From Content to Client Loyalty: AI's Impact on B2B Marketing 20:10

2M ago20:10

20:10

Unlock the secrets to turbocharging your marketing strategy with AI integration! Ever wondered how to craft personalized experiences that truly resonate with your audience? This episode is your gateway to mastering actionable AI strategies in areas like content creation, SEO, predictive analytics, and audience segmentation. We dive deep into how ma…

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667: How AI-powered vending machines are changing grab-n-go shopping 22:58

2M ago22:58

22:58

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com, your podcast support team.

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BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level 0:58

2M ago0:58

0:58

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

1
Train Your Own GPT and Supercharge Business Processes with AI 12:24

2M ago12:24

12:24

What if you could transform tedious business tasks into seamless, automated processes? On this episode of the Buzzworthy Marketing Show, we unveil the incredible power of GPTs—personal AI chatbots that you can train in minutes. Imagine the time saved as a fractional CFO or CMO when GPTs handle your financial analyses, marketing performance reports,…

1
Deciphering Reality: Navigating AI-Driven Content with Seeker's Ethical App 20:48

3M ago20:48

20:48

Can you trust what you see online? With deep fakes and AI-generated content on the rise, distinguishing reality from fiction has never been more crucial. Join us on this episode of the Buzzworthy Marketing Show as we chat with Pat from Seekercom about a jaw-dropping encounter with a fake Brad Pitt ad and the broader implications for trust in AI. Pa…

1
666: What are the ethical considerations for generative AI use in business 23:28

3M ago23:28

23:28

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative eco…

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665: Writing better copy with thorough copywriting briefs 23:21

3M ago23:21

23:21

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them…

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The Revolutionary Impact of AI on Content Creation for Businesses 28:33

3M ago28:33

28:33

Prepare to unlock the secret to massive content creation as we sit down with Cody Schneider, the visionary entrepreneur behind Swell AI and Draft Horse AI. Discover how his innovative platforms are helping even the smallest of businesses to produce content at lightning speed, rivaling the heavy hitters in the corporate world. We peel back the layer…

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BONUS: Curved Monitors: Are They Worth it For Content Creators? 7:38

3M ago7:38

7:38

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…

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664: How does cognitive bias affect SEO strategy? 24:08

3M ago24:08

24:08

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com

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AI and Brand Identity: Protect Your Business in an Era of Digital Disruption 23:35

3M ago23:35

23:35

Unlock the secrets of preserving your brand's identity and leveraging AI for marketing success with Mark de Grasse, our special guest on the Buzzworthy Marketing Show. Embark on an intellectual journey as we dissect the challenges and opportunities artificial intelligence presents to the world of branding. Mark, a maestro of content creation and ma…

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663: 5 common marketing mistakes you must stop now 23:34

3M ago23:34

23:34

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…

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Leveraging AI to Transform Your Business Model with Jeff Hunter 22:22

3M ago22:22

22:22

Prepare to have your mind expanded by Jeff Hunter, the innovative force in AI consulting for marketing and copywriting, as he shares his transformative journey and insights with us. Envision the landscape of tomorrow's businesses, molded by artificial intelligence—where content creation is accelerated and personalized, service industries are revolu…

1
662: Why coaching is important in the workplace 23:53

3M ago23:53

23:53

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and gro…

1
BONUS: Marketing in the Age of AI Podcast with Emanuel Rose 24:29

4M ago24:29

24:29

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/…

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Embracing AI in Sales: Dylan Rich's Guide to Enhancing Your Sales Strategy 25:34

4M ago25:34

25:34

Embark on a journey of discovery with Dylan, a wizard of sales leadership, as he unveils the magic behind AI's transformative power in the sales realm. Tune in to learn how artificial intelligence is revolutionizing the industry, not by ousting hardworking salespeople, but by enhancing their craft. Dylan demystifies the process, illustrating how AI…

1
661: The Future of Business Communication: AI, CommTech, and CCOs 24:11

3M ago24:11

24:11

The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essent…

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AI Confidential: Keeping Your Marketing Content Secure with Emanuel Rose 23:48

4M ago23:48

23:48

Unlock the secrets to creating and protecting unique marketing content in an age where AI is both the artist and the guard. Join us alongside Emmanuel Rose, a maestro in the symphony of secure AI-assisted content creation, as we unravel the mysteries of AviaAI's encryption mastery. Rose offers a treasure map for navigating the digital landscape, wh…

1
AI and Social Media: Why Your Human Marketing Skills Still Matter 13:41

4M ago13:41

13:41

Get ready to unravel the tangled web of myths and truths about AI's role in the ever-evolving landscape of social media marketing. Our latest podcast peels back the layers of hype to reveal the undying essence of human creativity and intuition in the digital realm. I'm your host, and in this episode, we dive into a candid conversation about how art…

1
BONUS: IIEX and tech Content Chat 41:39

4M ago41:39

41:39

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

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660: What is the role of an editor? 24:10

4M ago24:10

24:10

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

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Embracing AI in Networking: A Conversation with Dr. Ivan Misner 26:50

4M ago26:50

26:50

Picture this: You're at a networking event, shaking hands and exchanging business cards, but what if the very essence of making those connections could be transformed by artificial intelligence? Join me as Dr. Ivan Misner, the visionary behind Business Network International (BNI), reveals how AI is reshaping business networking. We peel back the la…

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BONUS: Do podcasts have video? 7:21

4M ago7:21

7:21

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…

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Christoph Trappe Podcasts

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