As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
…
continue reading
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
…
continue reading
Questioning Christianity is a podcast for Bible Belters with doubts and questions about Pop-Christianity. All episode are now available at https://www.youtube.com/@questioningchristianitypodcast. Join Dr. Rob Helton and Dan McClellan as we discuss some of the tough questions of faith. Maybe you have questions that your faith community never addressed...well, at least not satisfactorily. Do you feel disenfranchised, jaded, and burned-out by church counterculture, judgement, damnation, legalis ...
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How to attract and retain the right people in recruitment campaigns
14:36
14:36
Play later
Play later
Lists
Like
Liked
14:36
Our guest Nick Baxter is an ex pro rugby player with a passion for all things "team" and "network". He runs Baxter Williams, a consultancy that specialises in recruitment, employee engagement and team building. The focus is on connecting exceptional people supporting companies ranging from SMEs to PLCs. Through long-term relationship building they …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
An AI Storytelling Masterclass with Mike Allton
31:57
31:57
Play later
Play later
Lists
Like
Liked
31:57
Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a master…
…
continue reading
I’m an animal lover if you overlook my fear of big spiders So I was thrilled to film a world-class equine locomotion expert at a recent Alignment Horse Event in the Cotswolds. Very topical having watched the incredible dressage events at the Paris Olympics. Liz VanRoss harnesses the wisdom of horses. AlignmentHorse is a revolutionary science-based …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Greatest Hits: Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
37:51
37:51
Play later
Play later
Lists
Like
Liked
37:51
We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments. Full Episode Details If you want your creative team to make magic, then you’ve got to foster a healthy environ…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How Quizlet Turns Fans into Friends on Social
39:26
39:26
Play later
Play later
Lists
Like
Liked
39:26
When people head to social media, usually the last thing on their minds is studying. But Quizlet, the widely popular learning platform, has managed to build an impressive social media presence that engages learners around the world. Tori Mueller, Senior Social Media Manager, joins Social Pros to clue us into their strategies. Full Episode Details Q…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How Uber Turns Cultural Moments into Social Success
39:47
39:47
Play later
Play later
Lists
Like
Liked
39:47
What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N'Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber’s strategy and approach to building winning campaigns that resonate. Full Episode Details How can we make our social media content reso…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Marketing Can Lead the Way with Data
38:42
38:42
Play later
Play later
Lists
Like
Liked
38:42
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. What happens when marketing truly takes the driver's seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates wi…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How to Learn from Trend-Signals & Social-First Content
35:47
35:47
Play later
Play later
Lists
Like
Liked
35:47
Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. Full Episode Details By tapping into the current online culture and t…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Marketers Can Use Buyer Intent Data
44:00
44:00
Play later
Play later
Lists
Like
Liked
44:00
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? An…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How Brands, Creators, and Communities Can Face the New Social Era
40:01
40:01
Play later
Play later
Lists
Like
Liked
40:01
It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era. Full Episode Details As a true “creatorpreneur,” Ja…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Fulfil your potential doing work you love
10:38
10:38
Play later
Play later
Lists
Like
Liked
10:38
Life is too short, and work is too long to spend it doing something you don't enjoy! Everyone deserves to love what they do for a living, and that comes from doing the work you love, and are brilliant at. Our guest Andrew Horder is a workplace coach who works with the following people to help them fulfil their potential doing work they love: Employ…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Marketers Can Build a Culture of Data and Experimentation
36:21
36:21
Play later
Play later
Lists
Like
Liked
36:21
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, joins this episode of Data-Driven Decisions to share how he’s leading Optimizely’s market…
…
continue reading
It’s inevitable. Social media is changing. And if you’re not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted to hear about her perspective on the top trends today and how marketers can appeal to Gen Z audiences. Full Episode Details Gia Le…
…
continue reading
What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Fun and innovative health supplements that will disrupt the market
8:04
8:04
Play later
Play later
Lists
Like
Liked
8:04
Mobu are a vitamin brand with added pizzazz. They pack their vitamin packs with all that stuff that your doctor tells you about. Their products are designed for consumers who may be craving an energy boost, need digestion support or just want to feel great. Mahul Patel the founder discusses how the business got started, the challenges he faced and …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Marketers Can Use Data to Become More Goal-Oriented
38:02
38:02
Play later
Play later
Lists
Like
Liked
38:02
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. This can lead to marketers and sales teams trying out l…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How Higher Ed Can Do Better on Social for Their Students
35:34
35:34
Play later
Play later
Lists
Like
Liked
35:34
What do students want to see when researching potential schools? It’s a question that all higher education marketers need to ask, and the answers aren’t always obvious. But good news! Our latest research, the 2024 Higher Education Marketing Report, reveals what the data says about student preferences and the strategies of current marketers in the s…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How to Drive Impact in Your Organization with Data
41:34
41:34
Play later
Play later
Lists
Like
Liked
41:34
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can organizations drive real impact with data? Many organizations already have plenty of data at their fingertips these days, but it’s not just about the data you collect. It’s how you use it. Joining this e…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Greatest Hits: How Better Half Is Breaking Social Molds
39:16
39:16
Play later
Play later
Lists
Like
Liked
39:16
How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half. Full Episode Details Audience participation and…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Is your small business getting paid on time?
14:57
14:57
Play later
Play later
Lists
Like
Liked
14:57
The Office of the Small Business Commissioner (OSBC) is an independent public body set up by Government under the Enterprise Act 2016 to tackle late payment and unfavourable payment practices in the private sector. The OSBC covers the whole of the UK - England, Wales, Scotland and Northern Ireland. The late payment culture that exists between busin…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Salesforce Builds a Culture of Data-Driven Decision-Making
40:11
40:11
Play later
Play later
Lists
Like
Liked
40:11
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How do you compare with your peers? It’s a question that every marketer asks, and data is the trick to removing the guesswork from that answer. But finding the right data to benchmark yourself against your peers…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
How Salesforce Breaks B2B Social Stigmas with Influencers
47:40
47:40
Play later
Play later
Lists
Like
Liked
47:40
The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy. F…
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
[Bonus] How Data Is Helping Sekisui House Make Home the “Happiest Place in the World”
41:11
41:11
Play later
Play later
Lists
Like
Liked
41:11
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? …
…
continue reading
Innovation is an important strategy to help businesses grow. Businesses of all sizes should take the opportunity to innovate as it’s now a much more holistic approach to solving a problem. It’s no longer just about bringing out a new high tech product as it could just be improving on existing business processes. Kristo Shivachev discusses here how …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Why Brands Need to Look Past Vanity Metrics on Social
44:50
44:50
Play later
Play later
Lists
Like
Liked
44:50
Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Introducing Data-Driven Decisions Lessons from Marketing Leaders That Drive Results
9:48
9:48
Play later
Play later
Lists
Like
Liked
9:48
New podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where sh…
…
continue reading
As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle… Full Episode Details New AI tools are coming at us thick and fast. That genie has well and truly …
…
continue reading
![Artwork](/https/player.fm/static/images/128pixel.png)
1
Why Brands Need to Lean into the Moment on Social
49:10
49:10
Play later
Play later
Lists
Like
Liked
49:10
If you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung. Full Episode D…
…
continue reading