Best John Busby Podcasts (2024)

1
Morgan Busby: Surviving & Thriving in a Changing Financial Publishing industry 54:02

3d ago54:02

54:02

This episode took me too long to get done. In this conversation with Morgan Busby, CEO of Financial Media Corp. Morgan is one of my favorite people in FinPub. He’s a great entrepreneur and human. He’s also always willing to talk about the hard stuff in business. We dig into the challenges he’s had managing the business over the past few years. From…

1
The Finance Publisher for Founders 1:19:24

1M ago1:19:24

1:19:24

Mathieu Silverstein runs Wealth Factory. It is not your traditional FinPub – but has done something unique in the industry. He straddles a fascinating line between B2C & B2B. Wealth Factory publishes finance education for founders and business owners. His marketing model is 100% the B2C marketing approach we are used to in FinPub. But his target au…

1
How to double trading newsletter sales in 3 months. 1:28:33

2M ago1:28:33

1:28:33

How do you double a trading newsletter business? In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month. This is an example of…

1
No boring ideas: Why great Promotions are more than just great sales copy 2:09:16

4M ago2:09:16

2:09:16

Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS. We start this episode looking at some of those promotions…

1
Comparing the two big newsletter industries with Matt McGarry 55:27

4M ago55:27

55:27

Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest. The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool." Here in FinPub we've been running newsletter subscription businesses for over 60 years…

1
Building a Trader Education Business with John Carter, Founder of Simpler Trading 1:03:45

5M ago1:03:45

1:03:45

I've been wanting to talk to John Carter on here for awhile for a few reasons. First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry. Second, because John's approach to building the business has always steered away from the hype side of promotion. Third, because he exited a large por…

1
The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch. 1:01:19

6M ago1:01:19

1:01:19

Conor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years. Then they faced disaster – the FTC brought a case against them fo…

1
Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora 47:55

6M ago47:55

47:55

Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub. This conversation started when Brian commented on my video presentation, The State of FinPub 2024 In that comment Brian said, "There are 3 words here that are the most important, “Identify tight nic…

1
How to protect your business from class action lawsuits with Damon Wright from Gordon Rees 53:38

6M ago53:38

53:38

I’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits. We dig into what they, why they are on the rise, and the most effective ways you can protect your business from individuals who target e-commerce and publishing businesses. Click here to download The Gordon Re…

1
Copywriting for financial newsletters with Patrick Bove, top FinPub Copy Chief 51:52

10M ago51:52

51:52

Patrick Bove is copy chief at Legacy Reserach. He's been writing copy in financial since 2008. And has a growing team of nearly 30 copywriters writing for him. In this conversation, Patrick explains what ideas are selling now. The market has changed. That means the ideas you use to sell subscriptions has to change, too. Patrick talks about the curr…

1
Newsletter King Porter Stansberry on his journey turning a $36k investment into a $3 billion IPO 56:58

1+ y ago56:58

56:58

Porter Stansberry founded Stansberry Research with a laptop and $36k of financing from Bill Bonner. (You can meet Porter in person at the June 14-15th www.FinancialMarketingSummit.com) He and his partner, Steve Sjuggerud, and the team they built, turned that 36k into a $3 billion valuation at their IPO. That initial money was to fund what would bec…

1
20. Interview with Michael Baker (The Clergy - The Perfect Lovers - Record Collector) 1:07:50

2y ago1:07:50

1:07:50

John Busby talks to Michael Baker, a rock n roll friend and fellow member of late 80s indie rock band, The Clergy. They chat about regional indie rock, record collecting and a life of loving music.

1
19. On the Ghostline with Hands of Lightning Pt 2 - Ben Johnson (Halfway) 1:07:40

2y ago1:07:40

1:07:40

John talks to founding Halfway member Ben Johnson about playing in an indie rock band for more than 20 years and co-writing and recording the bands eighth album, 'On the Ghostline with Hands of Lightning'.

1
18. On the Ghostline with Hands of Lightning Pt 2 - Malcolm Burn (Engineer - Producer) 1:09:07

2y ago1:09:07

1:09:07

John talks to legendary Canadian/American Producer Malcolm Burn about his life in music & producing the bands 8th album 'On the Ghostline with Hands of Lightning'. Covering everything from his travels to New Orleans to work with Daniel Lanois, to making records for everyone from Bob Dylan and Neville Brothers to Midnight Oil and Archie Roach.…

1
17. Restless Dream - Part 2 - John Willsteed (Xero/The Go Betweens/Halfway) 1:08:45

2y ago1:08:45

1:08:45

John talks to Halfway member John Willsteed about making the 'Restless Dream' album, making music for film and playing in the legendary Brisbane bands Xero & The Go Betweens.

1
16. Restless Dream - Part 1 - Bob Weatherall (First Nations Elder - Activist - Musician) 57:44

2y ago57:44

57:44

John Busby chats to Kamileroi First Nations elder, Bob Weatherall. They talk about collaborating to make the 'Restless Dream' album and Bobby's 30+ years of work in the repatriation of indigenous remains and artefacts from museums & galleries all over the world.

1
A conversation with Mark Ford of The Agora Companies 40:19

2+ y ago40:19

40:19

Mark Ford has been in involved in dozens of multimillion-dollar businesses. He helped Bill Bonner build the Agora Companies, which has dominated the financial publishing industry for over a decade, and broke over a $1 billion in top-line revenue. I met him the first time back in 2016 or 17 when my former business partner was managing the affiliate …

1
15. Interview with Tim Steward (Screamfeeder - We All Want To) 52:38

4y ago52:38

52:38

In the final episode for this series, John Busby talks to great Australian songwriter and long time friend, Tim Steward. They first met in Rockhampton in 1989 when Tim was touring with his band 'The Madmen' who later morphed into JJJ favourites 'Screamfeeder'. In more recent times, Tim has also released four albums with indie rock band 'We All Want…

1
14. Interview with Clinton Walker (Music writer - TV host) 40:36

4y ago40:36

40:36

John chats to legendary music writer Clinton Walker about Brisbane in the the 1970's, his seminal books Inner City Sound and Buried Country and what it was like to host his late night ABC TV show, Studio 22.

1
13. Interview with John Collins (Powderfinger - The Triffid) 40:23

4y ago40:23

40:23

John Busby talks to John Collins (JC), part owner of Brisbane live venue The Triffid & member of one of Australia's most successful rock bands, Powderfinger. They talk about being in bands, touring, the Brisbane music scene and the advantages of a home ground venue.

1
12. Interview with Stuart Coupe (Journalist - Music writer) 1:00:15

4y ago1:00:15

1:00:15

John talks to journalist and record label guy Stuart Coupe about his career in rock and roll, from writing for RAM magazine, to managing bands in the 80's, signing Halfway to Laughing Outlaw Records in 2003, to his recent book on Paul Kelly.

1
11. Rain Lover - Part 2 - Yanto Browning (Engineer - Producer) 53:12

4y ago53:12

53:12

John talks to renowned Brisbane recording engineer Yanto Browning about engineering the bands 6th album 'Rain Lover'. Along the way they cover Yanto's career recording everyone from Kate Miller-Heidke to Jeremy Oxley and Halfway's yet to be released collaboration with Bob Weatherall, 'Restless Dream'.…

1
10. Rain Lover - Part 1 - Production Outline 48:53

4y ago48:53

48:53

John Busby gives a guide to the songwriting, production and recording of Halfway's 6th Album, 'Rain Lover'. Along the way covering everything from Brian Eno's Oblique Strategies Cards to the Panvale's win in the 1970 Queen Elizabeth Stakes.

1
9. The Golden Halfway Record - Part 2 - Mark Nevers (Engineer - Producer) 43:40

4y ago43:40

43:40

John Busby talks to legendary record producer and Lambchop band member, Mark Nevers about working with Halfway on their albums, 'The Golden Halfway Record' and 'Rain Lover'. And along the way they chat about his 30 year career recording in Nashville, from working with indie rockers like Bonnie Prince Billy and The Silver Jews, to making an album fo…

1
8. The Golden Halfway Record - Part 1 - Simon Homer (Tour Manager - USA Nashville Recording) 1:02:47

4y ago1:02:47

1:02:47

John Busby talks to Plus One Records label guy, Simon Homer about Halfway's trip to Nashville in 2015. Where the band played at The Americana Music Festival and they recorded their fifth album, 'The Golden Halfway Record' at Beech House Studios with Mark Nevers.

1
7. Any Old Love - Part 2 - Peter Jesperson (Twin Tone Records - New West Records) 1:00:40

4y ago1:00:40

1:00:40

John Busby talks to music industry legend Peter Jesperson. Peter outlines his early days in Minneapolis, from managing the influential record store Oar Folkjokeopus (Oar Folk), to co-founding Twin Tone Records which became home to seminal indie rock acts such as The Replacements, Soul Asylum, The Jayhawks and The Suicide Commandos. They also chat a…

1
6. Any Old Love - Part 1 - Phil Graham (Engineer - Producer) 48:49

4y ago48:49

48:49

John talks to Phil Graham who recorded and mixed 'Any Old Love' the band's fourth album from 2014. John and Phil talk in detail about the unconventional nature of the recording process and the conceptual elements of the album. On the way they cover Phil's background in music, which includes everything from commercial work as a session musician in t…

1
5. An Outpost of Promise - Part 2 - Robert Forster (The Go-Betweens) 54:10

4y ago54:10

54:10

John talks to Go-Betweens founding member and Halfway producer, Robert Forster about his work on two of the bands albums, 'An Outpost of Promise' (2010) and 'Any Old Love' (2014). The conversation details the pre-production and recording process of the records, and on the way they cover everything from 1970's AM radio, to Glen Campbell and Metallic…

1
4. An Outpost of Promise - Part 1 - Simon Homer (Plus One Records) 44:15

4y ago44:15

44:15

John Busby talks to Simon Homer, (manager of Brisbane based record label Plus One Records) and they chat about the machinations of the band, touring with eight members and the release of Halfway's third album, 'An Outpost of Promise'. John also gives a run down on the pre-production and recording process for for the bands third album and talks abou…

1
3. Remember the River - Part 2 - Rob Younger (Radio Birdman - The New Christs) 47:45

4+ y ago47:45

47:45

John Busby chats to Rob Younger, the Radio Birdman front man and record producer who co-produced the bands second album 'Remember the River' along with Wayne Connolly. They talk about making the album, punk rock, Gene Pitney and St. George Rugby League Club. John also does a track by track run through of the album, featuring a couple of songs and s…

1
2. Remember the River - Part 1 - Nick Barker (The Reptiles - The Wreckery) 33:34

4+ y ago33:34

33:34

John talks to Australian rock icon Nick Barker about meeting the band in 2005 and they discuss the highlights of Halfway's second album 'Remember the River' - Stay tuned for Part 2 coming soon.

1
A Band Called Halfway (Trailer) 0:59

4+ y ago0:59

0:59

1
1. Halfway's first album - Farewell to the Fainthearted 32:53

4+ y ago32:53

32:53

Its 2020, and Halfway band member John Busby is in COVID-19 lock-down in Darwin. To pass the time in isolation, John creates a podcast that provides insight into forming Halfway, and outlines of the process and the people involved in making their debut album 'Farewell to the Fainthearted'.

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