| Valuing subscription-based businesses using publicly disclosed customer data DM McCarthy, PS Fader, BGS Hardie Journal of Marketing 81 (1), 17-35, 2017 | 162 | 2017 |
| Customer-based corporate valuation for publicly traded noncontractual firms DM McCarthy, PS Fader Journal of Marketing Research 55 (5), 617-635, 2018 | 54 | 2018 |
| The Pareto rule in marketing revisited: is it 80/20 or 70/20? DM McCarthy, RS Winer Marketing Letters 30, 139-150, 2019 | 30 | 2019 |
| Subscription businesses are booming. Here’s how to value them D McCarthy, P Fader Harvard Business Review, 1-6, 2017 | 24 | 2017 |
| How to Value a Company by Analyzing Its Customers D McCarthy, P Fader Harvard Business Review. Jan/Feb2020 98 (1), 3, 2020 | 19 | 2020 |
| Frontiers: estimating the long-term impact of major events on consumption patterns: evidence from COVID-19 S Oblander, DM McCarthy Marketing Science 42 (5), 839-852, 2023 | 15 | 2023 |
| How has covid-19 impacted customer relationship dynamics at restaurant food delivery businesses ES Oblander, D McCarthy Mark. Sci. Inst. Work. Pap. Ser 23, 2139, 2021 | 15* | 2021 |
| Power-weighted densities for time series data D McCarthy, ST Jensen | 14 | 2016 |
| Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis D McCarthy, ES Oblander Available at SSRN 3362595, 2019 | 12 | 2019 |
| Calibrated percentile double bootstrap for robust linear regression inference D McCarthy, K Zhang, LD Brown, R Berk, A Buja, EI George, L Zhao Statistica Sinica 28 (4), 2565-2589, 2018 | 11 | 2018 |
| Wheels to meals: Measuring the impact of micromobility on restaurant demand K Kim, DM McCarthy Journal of Marketing Research 61 (1), 128-142, 2024 | 10 | 2024 |
| V(CLV): Examining Variance in Models of Customer Lifetime Value D McCarthy, P Fader, B Hardie Available at SSRN: http://ssrn.com/abstract=2739475 or http://dx.doi.org/10 …, 2016 | 10 | 2016 |
| BTYD: Implementing buy’til you die models L Dziurzynski, E Wadsworth, D McCarthy URL http://CRAN. R-project. org/package= BTYD. R package version 2, 2014 | 10 | 2014 |
| Making WHOOPPEE: A collaborative approach to creating the modern student peer assessment ecosystem A Lamon, D Comroe, P Fader, D McCarthy, R Ditto, D Huesman EDUCAUSE, 2016 | 7 | 2016 |
| Exploring the equivalence of two common mixture models for duration data PS Fader, BGS Hardie, D McCarthy, R Vaidyanathan The American Statistician, 2019 | 5 | 2019 |
| Assessing the Role of Customer Equity in Corporate Valuation: A Review and a Path Forward D McCarthy, F Pereda Available at SSRN 3518772, 2020 | 4 | 2020 |
| Investigation of the HotDog patient warming system: detection of thermal gradients D McCarthy, B Matz, J Wright, L Moore Journal of Small Animal Practice 59 (5), 298-304, 2018 | 4 | 2018 |
| Blue Appron: Turning Around the Struggling Meal Kit Market Leader DM McCarthy, ED Schwartz Publishing Michigan Ross School of Business 2 (1), 177-309, 2018 | 4 | 2018 |
| Package ‘BTYD’ L Dziurzynski, E Wadsworth, P Fader, EMD Feit, D McCarthy, B Hardie, ... | 3 | 2022 |
| IPO disclosures are ripe for reform A Damodaran, DM McCarthy, MC Cohen MIT Sloan Management Review 63 (4), 55-61, 2022 | 3 | 2022 |
