“Passionate about the work, friendly, has an eye for details and overall a very thorough Digital account director. It was through JWT HongKong that I get to work with Leya on a Myriad of projects and observe firsthand how she easily overcame any challenge that would arise. She is welcome energy to any work environment.”
About
Leya has more than 19 years of communications experience in Asia. She was market lead in…
Activity
-
So long, #HongKong. Always a thrill to visit my old 'hood. Until we meet again...
So long, #HongKong. Always a thrill to visit my old 'hood. Until we meet again...
Liked by Leya Teo
-
🎉 𝗧𝗵𝗲 𝗨𝗻𝘀𝗽𝗼𝗸𝗲𝗻 𝗧𝗿𝘂𝘁𝗵 𝗕𝗲𝗵𝗶𝗻𝗱 𝟯𝟬𝗸 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀... 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗲: • Serial entrepreneur with successful…
🎉 𝗧𝗵𝗲 𝗨𝗻𝘀𝗽𝗼𝗸𝗲𝗻 𝗧𝗿𝘂𝘁𝗵 𝗕𝗲𝗵𝗶𝗻𝗱 𝟯𝟬𝗸 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀... 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗲: • Serial entrepreneur with successful…
Liked by Leya Teo
-
Amazing turnout of support for CHAGEE Singapore Orchard Gateway grand opening! 😍 From the store, to 3 long rows outside the store, down to the…
Amazing turnout of support for CHAGEE Singapore Orchard Gateway grand opening! 😍 From the store, to 3 long rows outside the store, down to the…
Liked by Leya Teo
Experience
Education
Licenses & Certifications
Volunteer Experience
-
Youth Mentor
The Astronauts Collective (TAC)
- Present 1 year 6 months
Social Services
Helping youths explore more diverse pathways and perspectives towards a meaningful career.
Honors & Awards
-
HERoes Women Role Model List 2020
Involvepeople.org
Leya leads Edelman’s Global Women’s Equality Network (GWEN) APAC, a global initiative dedicated to fostering an environment where women of all backgrounds can enjoy equal opportunities to grow, lead and succeed within and beyond Edelman. She began by initiating ‘Lean-In Circle’ sessions and a cross-market talent mobility program in Beijing. In 2018, she was selected as Edelman APAC’s representative at the IWF World Leadership Conference. Leya was later elected Global Lead for mentorship…
Leya leads Edelman’s Global Women’s Equality Network (GWEN) APAC, a global initiative dedicated to fostering an environment where women of all backgrounds can enjoy equal opportunities to grow, lead and succeed within and beyond Edelman. She began by initiating ‘Lean-In Circle’ sessions and a cross-market talent mobility program in Beijing. In 2018, she was selected as Edelman APAC’s representative at the IWF World Leadership Conference. Leya was later elected Global Lead for mentorship programs and APAC Lead for GWEN. She created ‘SHERO Showcase’ to invite inspiring women leaders to speak in Edelman offices and ignited a new mentorship program across 3 China offices. Over the years, Leya has represented GWEN in partnering with external organizations to drive a broader impact in business and the community. With more than 500 engaged members across APAC, Leya continues to work with the GWEN committee, committed to ensuring women feel motivated and empowered.
https://heroes.involverolemodels.org/poll/2020-top-50-women-future-leaders/ -
Best Idea - Online
Marketing Magazine Awards 2013
We brought the race for the SingTel Samsung Galaxy SIII to Facebook.
Heavily branded and designed to reflect the distinct elements of the product, the Facebook app allowed people to register their interest in the phone, see where they stood in line, and learn which actions to take to push their way up the queue and move closer to being in the top ten.
On a spend of S$39,000, including all production and media, we generated 30,584,696 impressions.
In all, the app was used by 14,818…We brought the race for the SingTel Samsung Galaxy SIII to Facebook.
Heavily branded and designed to reflect the distinct elements of the product, the Facebook app allowed people to register their interest in the phone, see where they stood in line, and learn which actions to take to push their way up the queue and move closer to being in the top ten.
On a spend of S$39,000, including all production and media, we generated 30,584,696 impressions.
In all, the app was used by 14,818 people, each averaging 5.1 activities. They shared what they were doing with a total of 161,358 users.
We drove 1,580 people down to the bottom of the funnel to click through for specific offers.
Chatter on SingTel’s Facebook page increased 250% during the course of the promotion. Additionally, SingTel’s Facebook audience grew by 20,469 people during the promotion.
-
Bronze - Excellence in Sponsorship Activation
Marketing Excellence Awards 2012
We worked with IRIS to come up with a 360° approach covering offline and online activation.
For the 5th year running, SingTel F1 for Everyone continues to engage Singaporeans using SingTel motion simulators at roadshows, the Ultimate Simulator Challenge, SingTel Grid Girls voting on Facebook, Go-Kart Challenge, Tri-Factor Challenge and live telecasts of the races.
Languages
-
English
Native or bilingual proficiency
-
Chinese
Native or bilingual proficiency
-
Cantonese
Limited working proficiency
Recommendations received
9 people have recommended Leya
Join now to viewMore activity by Leya
-
When a last minute request prompted me to bring my 8yrs old Leica Q to shoot BTS photos (for 6 days) on top of agency producing… it actually became…
When a last minute request prompted me to bring my 8yrs old Leica Q to shoot BTS photos (for 6 days) on top of agency producing… it actually became…
Liked by Leya Teo
-
Today, we celebrated Linah Lui's belated birthday with a delightful dim sum lunch! 🎉🔔💯 Linah and I share a special bond from our university days.…
Today, we celebrated Linah Lui's belated birthday with a delightful dim sum lunch! 🎉🔔💯 Linah and I share a special bond from our university days.…
Liked by Leya Teo
-
Great joining the Manulife Asia Communicators Conference and sharing my take on Gen Z. Reconnected with Alice Li who also moderated the panel, and I…
Great joining the Manulife Asia Communicators Conference and sharing my take on Gen Z. Reconnected with Alice Li who also moderated the panel, and I…
Liked by Leya Teo
-
Together with over 200 students, I had the privilege to attend the Tanoto Foundation Scholars Gathering this week, which aims to prepare future…
Together with over 200 students, I had the privilege to attend the Tanoto Foundation Scholars Gathering this week, which aims to prepare future…
Liked by Leya Teo
-
We are better than this. Two days ago, Mr Lim Tean published a Facebook post (https://lnkd.in/gZZ4VhKG) about a young girl being featured on one of…
We are better than this. Two days ago, Mr Lim Tean published a Facebook post (https://lnkd.in/gZZ4VhKG) about a young girl being featured on one of…
Liked by Leya Teo
-
A big warm welcome to our new AAMS Executive Committee members! #AAMS #Advertising #Marketing #CreativeMarketing #GONG #Effies #Crowbar #SMMA
A big warm welcome to our new AAMS Executive Committee members! #AAMS #Advertising #Marketing #CreativeMarketing #GONG #Effies #Crowbar #SMMA
Liked by Leya Teo
-
An important advice from wasting 6 years of my career 👨💼 I began my career in the Mobile Telecommunications (Telco) sector in the year 2000…
An important advice from wasting 6 years of my career 👨💼 I began my career in the Mobile Telecommunications (Telco) sector in the year 2000…
Liked by Leya Teo
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More