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On October 3, 2024, we will launch a new Google Ads help center page called "Masthead format requirements", a consolidated resource for requirements applicable to masthead ads, including YouTube masthead ads and Google TV masthead ads.
A preview of the new Masthead format requirements is available now, and will be publicly available when the launch takes effect on October 3, 2024. Note, the requirements applicable to YouTube masthead ads will not change, but we are now consolidating them to the new help center page governing all masthead ads.
Ads that do not comply with this policy will not serve as masthead ads.
(Posted on September 3, 2024)