At Havas Media we believe brands mean more by bringing them closer to people.
That’s why our ambition is to be the most customer-centric media agency in the UK.
We build sharper insights underpinned by our Meaningful Brands study to deliver people-first comms. We have the most sophisticated data systems in the market powered by Converged our end-to-end data thread from insight to activation. We craft distinctive customer journeys which connect people to brands and brands to people.
We offer our clients transformational ways of working, partnering with the likes of Domino's, KIA and Hyundai, Dreams, EDF, Homebase, Starbucks, Ocado, the BBC and many more.
Part of Havas Media Network UK.
Havas Media UK’s Chief Growth Officer, Nick Wright, has been driving significant transformation by introducing a ‘squad’ system, revolutionizing how the agency approaches new business. 📊
Integrating marketing, lead generation, PR, and sales functions and teams into three specific 'squads' to support new business generation has seen success in the agency’s recent new business record and overall client retention.
Read more about Wright's growth strategy on The Drum here: https://lnkd.in/gZEy7wUh
Our new campaign with John West Foods has been created in collaboration with Havas London. It celebrates the strength and resilience of ParalympicsGB athletes as they gear up for the #Paris2024 Paralympic Games. As the proud protein partner of ParalympicsGB, “Eat Strong, Go Strong” highlights the power of natural protein in fueling our athletes.
Our strategic media plan, developed in partnership with Talon, Ocean Outdoor, and JCDecaux UK ensures nationwide visibility with impactful DOOH placements in key commuter spots across major UK cities, featuring bespoke special builds with 3D, life-sized javelins. From fun TikTok videos to eye-catching outdoor displays, we’re helping bring the stories of ParalympicsGB athletes to life.
Managing partner, Andrew Darby, said: “This campaign is a testament to the power of collaboration and creativity. By leveraging the strengths of our partners and the compelling narrative of ParalympicsGB, we aim to inspire and engage audiences nationwide.”
Congrats to our fantastic team and partners for making this campaign come to life. Together, we’re not just promoting a brand, but also celebrating the determination and strength of our incredible athletes. Join us in cheering them on as they aim for glory in Paris! 🥇
Read the full article in Campaign UK: https://lnkd.in/dYxVMizX#JohnWest#ParalympicsGB#EatStrongGoStrong#MediaStrategy
We're proud members of the Luxury Communications Council. Last month, Abi Ward joined their July panel discussion, together with Marian Brannelly, Global Director of Awards at Cannes Lions, Danny Rogers, Editor-in-Chief of PRWeek UK and LCC's Rosie Shepherd, to explore the new Cannes Lions International Festival of Creativity Luxury & Lifestyle Lion and what the jury looks for, the elements of a successful entry, and tips for being involved in 2025.
#CannesLions#LuxuryLifestyle#Awards
On Monday in collaboration with Lucky Generals we helped launch EDF's new brand platform 'Change is in our Power' replacing the previous 'Busy Doing Nothing' platform launched back in 2020.
Diana Bowden, EDF’s Marketing Director, shared in an interview with Marketing Week that this update aligns with EDF’s mission to help Britain achieve net zero emissions by 2030. She emphasised the need for their campaigns to be more emotionally engaging towards consumers for them to want to join their quest for a greener future, inspiring “a sense of energy and optimism and a can-do spirit” which EDF has been looking for from a new platform.
Our advanced digital targeting through the Converged platform, using AI and data insights, will allow us to pinpoint and reach engaged audiences for EDF. Our Managing Partner, Charlotte Steel, highlighted our commitment to supporting EDF’s transformation: “As we embark on another successful year of supporting EDF in its transformation to shake up the energy system, we are thrilled to elevate our partnership with this exciting brief. We have harnessed insights from previous campaign work through our carbon calculator to inform the media planning and strategy."
Our audience-first approach towards this campaign focuses on precision targeting of eco-conscious customers and stakeholders, in high-attention media moments (such as COP29) supported by the use of our Converged planning tool. Leaning into EDF’s mission to change the energy industry and generation of zero-carbon electricity, the campaign will utilise our carbon calculator to inform decisions and reduce the campaign’s overall carbon footprint. The campaign has eco-friendly partners involved throughout, including Spotify, Goodloop, Clear Channel Outdoor, and Sky, and uses ad formats, such as electric taxi ads and Clear Channel’s Adshel Live locations which use 50% less energy, to fulfil the brief and meet EDF’s objectives.
Follow the link to read the full interview: https://lnkd.in/gVC4sZiM#NetZero#Sustainability#GreenEnergy#DigitalMarketing#Converged
Today marks the launch of our largest EDF media campaign yet, ‘Change is in Our Power’ ⚡🎸
The campaign has been delivered in collaboration with Lucky Generals and aims to inspire a better, more sustainable future by encouraging pride in EDF’s people, engaging customers, and building trust with key stakeholders. The ad is centred around the company's commitment to a zero-carbon future featuring a 9-year-old electric guitar prodigy playing Bloc Party's 'Helicopter' track, which cuts to scenes of EDF workers installing their green energy infrastructure.
Our media strategy for ‘Change is in Our Power’ includes attention-grabbing AV spots and leverages our Converged digital platform with MiQ to precisely target green audiences. This evening there is a hero spot during the airing of Coronation Street, followed by prime programming on Channel 4 and Sky, and a partnership with Spotify’s ‘The Rest Is Politics’ podcast. The campaign is built on our people-first media approach, supporting EDF’s impressive sustainability efforts. We've also worked with Clear Channel Outdoor to reduce the campaign’s carbon footprint utilising energy-efficient digital bus shelters, branded electric taxis, and electric vehicle charging point locations.
Off the back of the campaign launch, our client Nicola Collins, Senior Brand and Marketing Manager at EDF, said: “This is a call to arms, showing our belief that we can change the energy system. It’s an invitation to join us in creating something better. This brand platform and campaign gives us the perfect launchpad.”
Follow the link to read the full story in Campaign UK: https://lnkd.in/d-JHNXM4#ChangeIsInOurPower#SustainableFuture#EDF#CampaignLaunch#NewWork#MediaStrategy
We are very proud and excited to announce that we have been shortlisted for an IPA (Institute of Practitioners in Advertising) Effectiveness Award 2024 for our work with the BBC! Our entry was crafted around showcasing the strength and trust from our longstanding partnership with the BBC. We've helped to revive #brandlove and rebuild relevance for the broadcaster, through a next-level paid media strategy which has delivered outstanding results.
👏 Congratulations to our clients and our team on this great news.
#IPAEffectivenessAwards2024#EffectivenessAwards#MediaAwards#MeaningfullyDaring#IPA
This week Google announced that instead of deprecating third-party cookies by default in early 2025, they plan to allow people to choose whether they wish to accept or reject non-essential third-party cookies from running in the #Chrome browser.
This ‘soft-landing’ will still significantly reduce the number of third-party cookies available to advertisers but will not be as dramatic as the edge-of-the-cliff moment anticipated by many in the industry. As the quote from Bede Feltham suggests – the host of our #EmbracingACookielessFuture webinar series – Google is no longer switching the lights off themselves, instead they're asking consumers to turn the dimmer switch down. The end result will very likely be the same, and we predict the direction of travel for the industry is still a cookieless future, and one we need to embrace.
We advise brands who haven’t already done so, to complete our Cookieless Readiness Survey to obtain preparedness scores, and the individual scores for each of the seven categories that underpin it. By doing so you will be provided with a comprehensive report of the essential steps that need to be taken for your brand’s journey into this new digital landscape.
Complete the free survey by following this link: https://lnkd.in/d_5A6TFv#DigitalMarketing#Privacy#CookielessFuture#AdTech#DataPrivacy#MarketingStrategy
Lucy Barnes & Harry Packshaw recently hosted our #FutureofAV breakfast event in Manchester. Joined by Chris Mawdsley, Head of Media Strategy at BBC, Sharon Furey, Head of Investment at Sky, and Shreya Chohan, Senior Streaming Partner at Amazon Ads, the conversation explored:
👉how trends in the AV landscape impact advertisers
👉the role of shoppable
👉the opportunity for attentive reach and its ROI
👉 1st party data's influence on AV strategies
👉digital transformation - how not to get left behind
...and much more. Big thanks to our panellists, a brilliant discussion all round and the first of many wider engagement opportunities with our Northern network📍.
If you're interested in our #FutureOf event series, get in touch ✉️
#havasevents#avplanning#AVstrategy#AVbuying#havasmanc