"I just hope that this is now replicated as standard practice across all B Corp agencies.” Chris Norman MBE is featured in today's edition of City AM, speaking about GOOD's, Clean Creatives and 27 other B Corp agencies recent lobbying of B Lab. He spoke to Ali Lyon about how we hope that the recent revoking of Havas's B Corp status leads to widespread change, and it becomes standard practice that B Corp agencies cannot work with fossil fuel clients. 📰 Read the full article online here: https://lnkd.in/e4yV82jR
GOOD Agency
Advertising Services
London, England 22,365 followers
GOOD is a purpose-driven strategy and creative agency.
About us
GOOD is a purpose-driven strategy and creative agency. We work with brands and not-for-profits to create a shared vision of a better world. One that’s fairer, greener and more prosperous. GOOD was established almost 30 years ago with a vision to help organisations create a better world. Today, we continue to be an independent purpose-driven agency delivering strategy and creative services to some of the world’s largest brands and charities. We are driven by our passion to use brilliant communication to create positive social and environmental change. Our work has helped raise over £1.5billion for charities and has transformed international businesses through Purpose. We are an employee-owned company and take pride in being the UK’s highest-ranking B-Corp creative agency. To get in touch, call 020 7738 1900 or email [email protected].
- Website
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http://www.goodagency.co.uk
External link for GOOD Agency
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Fundraising, Design, Brand, Content, Communication, Social, Digital, and Campaigning
Locations
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Primary
47-51 Great Suffolk St
London, England SE1 0BS, GB
Employees at GOOD Agency
Updates
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"The most successful brands of tomorrow will be those who are going above and beyond for people and planet" Our latest episode of GOOD on Purpose features Will Pearson, co-founder and co-CEO of Ocean Bottle. Nilesha Chauvet, Managing Director of GOOD, speaks to Will about the plastic crisis the ocean is facing, and how material innovation and business have the power to solve the problem - and ultimately benefit people and the planet. 🎙️ Listen to the episode here: https://lnkd.in/e--SNq4X ➡️ Read more here: https://lnkd.in/eB7SzW6P #OceanBottle #PurposePodcast #GOODonPurpose
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"The damage done by supporting a false narrative of transition is significant." - Chris Norman MBE, CEO and Founder, GOOD Agency In today's edition of City AM, Chris debates the polarising topic: Should B Corps cut ties with fossil fuel companies? Is partnering with major polluters compatible with B Corp values, or does it betray the mission for social and environmental accountability? Read the full article here: https://lnkd.in/eKV64MAZ
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Our latest work with RSPB urgest young audiences to campaign on behalf of UK nature. One in six native British species are at risk of extinction, making the UK one of the most nature-depleted countries in the world. We Campaign Because They Can’t uses humour to cut through with animations from BAFTA winning Blue Zoo Animation Studio 🐸 More about the work here: https://lnkd.in/gHB6TrKm
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Today B Lab have officially revoked Havas's B Corp certification, in response to its work with Shell. Over the past 10 months, in conjunction Clean Creatives and 27 other B Corp agencies we have lobbied B Lab to take a hard line on agencies that work with fossil fuels. We welcome their decision today, and hope this sets the precedent for any B Corp agencies working with fossil fuels. ➡️ Read more in DeSmog here: https://lnkd.in/gQmgrCvY
Havas Agencies Lose B Corp Status Over Work For Shell
https://www.desmog.com
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“All of us are making sacrifices [like turning down work and clients] based on the standards that B Lab has set out. And to allow companies in that are not making those same sacrifices is incredibly damaging for the accreditation.” Chris Norman MBE speaks to City AM about B Lab's ongoing delay in taking a hard line on B Corp agencies working with fossil fuel clients. 📰 Read the full article here: https://lnkd.in/ee9YFytX
Top creative agency calls on Havas London to be stripped of B Corp status
https://www.cityam.com
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The final event in our Digital series is this Thursday! Join us as we explore how to maximise lifetime value from your digital stewardship. Driving efficient acquisition activity is a focus for every charity in the sector, but real value comes from long-term, high-quality engagement post-conversion. The webinar will discuss how to make the most of your current supporter base, and cover: ❇️ Building a foundation for future engagement ❇️ Stewardship aims and how to achieve them ❇️ Best practice prinicipes Sign up to attend here: https://lnkd.in/e-AsPZCY #DigitalStewardship #CharityWebinar #DigitalEvent
Digital Stewardship: How To Maximise Lifetime Value
eventbrite.co.uk
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We're excited to launch our new work with RSPB, created with BAFTA winning Blue Zoo Animation Studio. The UK is one of the most nature-depleted countries in the world, with one in six native British species at risk of extinction. This campaign aims to raise awareness of the urgent need for nature to be protected and restored. We Campaign Because They Can't features a series of 15-second comedy short animations, urging the nation to campaign on behalf of UK nature. 📰 Thank you to The Drum for featuring the campaign as Ad of the Day: https://lnkd.in/ge-VtJUc ➡️ Read more about the work here: https://lnkd.in/gHB6TrKm
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We're delighted to welcome Spencer Ide as Digital Design Director! Following the past few years of digital growth, Spencer will be responsible for GOOD's creative digital output, including implementing and promoting best practices and current UX/UI thinking. He joins the strong digital team at GOOD, alongside Digital Director Meri Melo. Read more about his appointment here: https://lnkd.in/g-KRdXxp
Spencer Ide appointed Digital Design Director - GOOD Agency
https://www.goodagency.co.uk
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Our new government seeks to "return to the politics of public service" - a sentiment that motivates many of us in the charity sector and many of our donors. The list of challenges and demands from the sector for our new government is long. And the potential for solutions is exciting. However, before we look into the future, we recommend all charities take a minute to reflect on the 44 days of election campaigning and what they can learn from them. ➡️ GOOD's Head of Planning, Pete Esuola-Grant, shares five lessons for charities here: https://lnkd.in/eai42AaE
5 Election Lessons for Charities - GOOD Agency
https://www.goodagency.co.uk