With the seemingly infinite slew of Korean skin-care brands on the market now, it's getting increasingly harder to decipher what's worth investing in. But if there's one brand we always come back to, it's Belif — aka the brand behind The True Cream Aqua Bomb, which has been a favorite of editors since it was introduced. Now, the famed K-beauty moisturizer just got even easier to get your hands on, as did more of the brand's powerhouse products. As of today, Belif is officially part of the Ulta Beauty family, making it more accessible to shoppers than ever before.
As of January 1, Belif is expanding to Ulta stores nationwide as well as to ulta.com, with some of its most popular products — 25 to be exact. Prior to this expansion, Sephora was the only major retailer that sold Belif, so this is good news for folks who have easier access to an Ulta or prefer to shop there for its loyalty program. According to a press release sent to Allure via email, products will hit shelves in almost 300 stores over the next few months and increase from there.
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To celebrate the launch, Belif brought back one of its fan-favorite skin-care kits: the Aqua Surf's Up Set, which features three best-selling products for $38. It announced the exciting news on Instagram in a post with the caption: "Jumpstart your 2020 glow by picking up this beloved set NOW in stores at @ultabeauty and online at ultabeauty.com ✨#belifxUlta."
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Don't waste your time, fellow K-beauty skin-care lovers. Shop Belif at Ulta and on ulta.com before it starts selling out. If you don't know where to start, shoot for the True Cream Aqua Bomb. You simply can't go wrong — just ask Allure's Devon Abelman. She swears by the stuff.
Now read more about brands and products you can score at Ulta:
Done reading? Now watch Michelle Lee's entire skin-care routine from start to finish:
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