About Face

TikTok has declared the white eyeliner is back.

Out with the old and in with the bold. 

No flashes in the eye-shadow pan here.

Halsey did it again and won a Best of Beauty Award for the second year in a row.

These vibrant pinks, plums, and corals give melanted skin a healthy flush without any ashy residue.

Committing to color has never been so easy.

Matte chocolates and shimmery bronzes are right this way.

Say hello to discounted Allure Best of Beauty winners.

Everything is under $10. 

af94 is filled with cosmic eye shadows, lipsticks, and face decals that won't break the bank.

A year after opening its doors, the Allure Store is hosting its first-ever retail collaboration.

During a month of all rainbow everything, here's how to ensure your dollars support queer founders.

The (near) future's looking bright with vibrant new products from MAC, Olive & June, Item Beauty, and more.

Halsey's line of vibrant hues is too good to miss out on.

This is Halsey’s first Grammys appearance since 2017, and it was worth the wait.

In addition to some gorgeous palettes and luscious additions to your lip-color collection, we've thrown in the nail and fragrance newness you shouldn't ignore.

These versatile formulas are perfect for an all-over wash of color, or for intricate makeup art.

Dive into a Selling Sunset collaboration that brings the best kind of drama.

Halsey's makeup brand surely knows its stuff when it comes to pigment, texture, and longevity.

Including a '90s-inspired Clueless collection you don't want to miss.