About Face
BRIGHT EYES
The Best White Eyeliners for Brighter and Bigger Eyes
TikTok has declared the white eyeliner is back.
By Angela Trakoshis
MAKE A SPLASH
January's Makeup and Nail Launches Are All About Experimenting With Color
Out with the old and in with the bold.
By Lisa DeSantis
Vanity Projects
31 Celebrities With Beauty Brands That Are Here to Stay
No flashes in the eye-shadow pan here.
By Marci Robin and Annie Blay
CELEB BEAUTY BRAND
About-Face's Line Artist Eyeliner Just Confirmed My Love for the Brand
Halsey did it again and won a Best of Beauty Award for the second year in a row.
By Angela Trakoshis
I'M BLUSHING
24 Gorgeous Blushes That Show Up and Show Out On Deeper Skin Tones
These vibrant pinks, plums, and corals give melanted skin a healthy flush without any ashy residue.
By Nykia Spradley and Gabi Thorne
LATE TO CLASS AT EUPHORIA HIGH
15 Colorful Eyeliners That'll Make You Forget About Black Liner
Committing to color has never been so easy.
By Gabi Thorne and Sarah Hoffmann
I'VE GOT MY EYES ON YOU
13 Brown Eyeliners Allure Editors Love
Matte chocolates and shimmery bronzes are right this way.
By Kaleigh Fasanella and Jennifer Hussein
Ulta Deals
Score Up to 50% Off Beauty Must-Haves During Ulta Beauty's Fall Haul Sale
Say hello to discounted Allure Best of Beauty winners.
By Sarah Han and Jennifer Hussein
STEALS
Here's Everything Worth Purchasing in Halsey's New Brand af94
Everything is under $10.
By Angela Trakoshis
COLORFUL AF
Every Product in Halsey's New Makeup Brand Is $10 or Under
af94 is filled with cosmic eye shadows, lipsticks, and face decals that won't break the bank.
By Jennifer Hussein
SHOPPING TIME
The Allure Store x Ulta Beauty Pop-Up Is What Beauty Dreams Are Made Of
A year after opening its doors, the Allure Store is hosting its first-ever retail collaboration.
By Angela Trakoshis
BEAUTY PRIDE
Show Your Pride By Supporting These 21 LGBTQIA-Owned Beauty Brands
During a month of all rainbow everything, here's how to ensure your dollars support queer founders.
By Angela Trakoshis, Arabelle Sicardi, and Gabi Thorne
Makeup
June's Makeup Launches Will Leave You With Glowing Skin and Bright Eyes
The (near) future's looking bright with vibrant new products from MAC, Olive & June, Item Beauty, and more.
By Marci Robin
BAD AT LOVE, GREAT AT MAKEUP
About-Face Just Launched at Ulta Beauty & It's Already Selling Out
Halsey's line of vibrant hues is too good to miss out on.
By Jennifer Hussein
Grammys 2022
Halsey Matched Their Lips to Their Burgundy Ombré Hair at the Grammys
This is Halsey’s first Grammys appearance since 2017, and it was worth the wait.
By Marci Robin
November Newness
The Best New Makeup Launches Arriving in November
In addition to some gorgeous palettes and luscious additions to your lip-color collection, we've thrown in the nail and fragrance newness you shouldn't ignore.
By Marci Robin
Do the Shimmy
The 18 Best Liquid Eye Shadows for All-Day, No-Mess Color
These versatile formulas are perfect for an all-over wash of color, or for intricate makeup art.
By Kaleigh Fasanella and Sarah Han
Makeup Launches
The Best New Makeup Products Hitting Shelves in September
Dive into a Selling Sunset collaboration that brings the best kind of drama.
By Sarah Han
BEST OF BEAUTY 2021
Why About-Face Daytripper Matte Fluid Eye Paints Are a Permanent Product in My Kit
Halsey's makeup brand surely knows its stuff when it comes to pigment, texture, and longevity.
By Nicola Dall'Asen
Makeup Launches
The Most Exciting New Makeup Products Launching in May
Including a '90s-inspired Clueless collection you don't want to miss.
By Sarah Han