Asian beauty
HAIR INSPIRATION
18 Stunning Indian Bridal Hairstyles Curated By Bollywood Hairstylists
From flower-adorned updos to high-shine waves, there is a style here for everyone.
By Nikita Charuza
TRY IT OUT
A Head Spa Trip Cleared My Scalp — and My Mind
The practice, which has deep historical roots across Asia, is like a facial for your head.
By Alaina Demopoulos
HAIR-FLIPPING WORTHY
12 Asian-Owned Hair Brands That Should Be on Your Radar
Treat yourself to the cutest claw clips and most nourishing hair masks on the market.
By Wendy Sy and Sarah Han
That Glow Though
25 Asian-Owned Skin-Care Brands to Shop Now & Always
Look no further for healthier, plumper, and glass-like skin.
By Sarah Han and Wendy Sy
Asian Excellence
25 Asian-Owned Beauty Brands to Shop and Support Now and Always
Dewy makeup, fresh scents, and polished manicures await.
By Sarah Han
AAPI Resilience
How Beauty Brand Founders Are Speaking Out Against Ongoing AAPI Hate
And how you can support their efforts.
By Sarah Han
To Dye For
This Ancient Korean Nail Technique Is Having a Modern Revival
The process involves dyeing your nails with crushed-up flower petals.
By Devon Abelman
For the Win
Asian-Owned Allure Best of Beauty Award Winners Worth Your Money
Courtesy of entrepreneurs like Patrick Ta, Amy Liu, and Priyanka Ganjoo.
By Sarah Han
A FOND FAREWELL
Letter From the Editor: Michelle Lee Bids Her Final Goodbye
In her final letter from the editor, Michelle Lee reflects on her nearly six-year tenure at Allure.
By Michelle Lee
Tokyo Treat
Damdam's Paradisi Hydrating Essence Mist Refreshed My Skin-Routine
The Japanese beauty product hydrates my acne-prone complexion while smoothing it out.
By Devon Abelman
NIP TUCK
How Our Fascination With Ethnic Ambiguity Affects Plastic Surgery Trends
And when does it cross the line into appropriation?
By Beatrice Hazlehurst
Beauty Retrospective
OH MY GIRL Shares Their Favorite Beauty Moments Since Debut
The K-pop group gives Allure an exclusive look at the bright hair colors and dancer-inspired outfits from their past and present.
By Sarah Han
Asian Resilience
The Rise in Anti-Asian Hate Makes Normalcy a Distant Dream for Salons
Seven AAPI individuals in the beauty industry share their experiences working in the public eye through the pandemic.
By Sarah Han
J-Beauty Buys
The Best Japanese Skin-Care Products You Can Buy in the U.S.
You don't have to fly to Tokyo to try these beloved sunscreens and more.
By Sophie Wirt and Devon Abelman
Making Changes
Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty
Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative.
By Devon Abelman
Let's Bounce
Mochi Skin Is the Matte Version of Glass Skin
Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion.
By Devon Abelman
COVID-19 and Beauty
What It's Like to Be a Korean Day Spa Owner During the Pandemic
The anxiety and anticipation of reopening our family-owned business after lockdown.
By Jessica Chia
CHANGING THE GAME
The Allure Podcast: Phillip Lim and Prabal Gurung Talk Beauty, Representation, and the Asian-American Experience As Only Fashion Icons Can
“Every opportunity you can, you show up. You speak up. You pull the chair out for each other. There's no such thing as a guaranteed free lunch right now for people of color."
By Elizabeth Denton
K-pop beauty talk
GOT7's Mark Is Endorsing a Lipstick Now, and It Keeps Selling Out
One of the shades is calling my name.
By Devon Abelman
See Yourself, See Each Other
Dear Michelle: Your Monolids Are Beautiful
"After two decades and two children, you now know the truth: Your monolids are, and always have been, beautiful."
By Michelle LeePhotography by Blossom Berkofsky