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Asian beauty

HAIR INSPIRATION

18 Stunning Indian Bridal Hairstyles Curated By Bollywood Hairstylists

From flower-adorned updos to high-shine waves, there is a style here for everyone.
TRY IT OUT

A Head Spa Trip Cleared My Scalp — and My Mind

The practice, which has deep historical roots across Asia, is like a facial for your head.
HAIR-FLIPPING WORTHY

12 Asian-Owned Hair Brands That Should Be on Your Radar

Treat yourself to the cutest claw clips and most nourishing hair masks on the market.
That Glow Though

25 Asian-Owned Skin-Care Brands to Shop Now & Always

Look no further for healthier, plumper, and glass-like skin.
Asian Excellence

25 Asian-Owned Beauty Brands to Shop and Support Now and Always

Dewy makeup, fresh scents, and polished manicures await.
AAPI Resilience

How Beauty Brand Founders Are Speaking Out Against Ongoing AAPI Hate

And how you can support their efforts.
To Dye For

This Ancient Korean Nail Technique Is Having a Modern Revival

The process involves dyeing your nails with crushed-up flower petals.
For the Win

Asian-Owned Allure Best of Beauty Award Winners Worth Your Money

Courtesy of entrepreneurs like Patrick Ta, Amy Liu, and Priyanka Ganjoo. 
A FOND FAREWELL

Letter From the Editor: Michelle Lee Bids Her Final Goodbye

In her final letter from the editor, Michelle Lee reflects on her nearly six-year tenure at Allure
Tokyo Treat

Damdam's Paradisi Hydrating Essence Mist Refreshed My Skin-Routine

The Japanese beauty product hydrates my acne-prone complexion while smoothing it out.  
NIP TUCK

How Our Fascination With Ethnic Ambiguity Affects Plastic Surgery Trends

And when does it cross the line into appropriation?
Beauty Retrospective

OH MY GIRL Shares Their Favorite Beauty Moments Since Debut 

The K-pop group gives Allure an exclusive look at the bright hair colors and dancer-inspired outfits from their past and present.
Asian Resilience

The Rise in Anti-Asian Hate Makes Normalcy a Distant Dream for Salons

Seven AAPI individuals in the beauty industry share their experiences working in the public eye through the pandemic.
J-Beauty Buys

The Best Japanese Skin-Care Products You Can Buy in the U.S.

You don't have to fly to Tokyo to try these beloved sunscreens and more.
Making Changes

Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty 

Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative. 
Let's Bounce

Mochi Skin Is the Matte Version of Glass Skin 

Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion. 
COVID-19 and Beauty

What It's Like to Be a Korean Day Spa Owner During the Pandemic

The anxiety and anticipation of reopening our family-owned business after lockdown.
CHANGING THE GAME

The Allure Podcast: Phillip Lim and Prabal Gurung Talk Beauty, Representation, and the Asian-American Experience As Only Fashion Icons Can

“Every opportunity you can, you show up. You speak up. You pull the chair out for each other. There's no such thing as a guaranteed free lunch right now for people of color."
K-pop beauty talk

GOT7's Mark Is Endorsing a Lipstick Now, and It Keeps Selling Out 

One of the shades is calling my name. 
See Yourself, See Each Other

Dear Michelle: Your Monolids Are Beautiful

"After two decades and two children, you now know the truth: Your monolids are, and always have been, beautiful."