at-home hair color

First lesson: Find a salon and a stylist that actually listens to you.

You can cover your roots temporarily or permanently between salon visits, but we like to do both. Here’s why Allure gave Madison Reed two Best of Beauty Awards this year.

Get to Target ASAP.

The brand just launched a range of color-depositing products.

Allow us to introduce some semi-permanent ways to add the fun hue to your life. 

There's fascinating chemistry behind what you're putting on your head.

A personalized at-home hair-dye kit

Can we book an appointment with him next?

Unlike the neon-green dye job you did last summer, the effect on our hair-color habits isn't temporary.

The star revealed the exact shade responsible for her rich, natural hair color.

At-home dye jobs just got a heck of a lot easier to master.

The history — and predicted future — of five popular products.

And using a $14 dye no less. 

Expert tips for ensuring your hair looks great after you've given in to the temptation to switch things up at home. 

“For a second I thought, Okay, grays, I'm ready to see you. I can handle this. But I'm not. I'm not ready.”

Read this before your next boxed dye job attempt.

Under coronavirus-fueled restrictions, colorists are getting creative. 

Inspiration for those who don't want to dye their hair at home.

This is the future of beauty, folks. 

The highly anticipated color-depositing deep conditioner worked like magic.