briogeo
Splitting hairs
17 Best Split End Treatments to Add Life Back to Damaged Hair
Brittle ends are a thing of the past.
By Marci Robin and Jennifer Hussein
THROW IT IN THE BAG
16 Best Early Presidents' Day Sales at Nordstrom for Beauty Lovers
Upgrade your vanity with deals on Tom Ford and Kiehl's.
By Jennifer Hussein
SO KNOTTY
17 Best Detangler Sprays for Knot-Free Hair
Your softest, shiniest hair awaits.
By Jennifer Hussein and Deanna Pai
SATISFYING STIMULATION
11 Best Scalp Massagers Worth Adding to Your Hair-Care Routine
No matter your hair type, there's a follicle-stimulating, buildup-busting tool for you.
By Rebecca Norris and Michelle Rostamian
BRING ON THE ROMANCE
30 Best Valentine's Day Gifts From Your Heart to Theirs
These swoon-worthy gifts will leave them head over heels in love.
By Jennifer Hussein and Annie Blackman
FREE OF SULFATES
The Best Sulfate-Free Shampoos That Won't Strip Your Hair
Wash your hair concerns down the drain with these picks.
By Jennifer Hussein, Sarah Hoffmann, and Michelle Rostamian
Procrastinators, Rejoice
41 Last-Minute Gifts You Still Have Time to Buy
Procrastinators, rejoice.
By Jennifer Hussein and Annie Blackman
OIL BE GONE
14 Best Shampoos for Oily Hair to Get Rid of Grease and Buildup
Send sweat, oil, and product buildup down the drain.
By Jennifer Hussein and Deanna Pai
SAFE FOR SENSITIVITY
13 Gentle Shampoos That Won't Irritate Sensitive Scalps
Wash wisely.
By Lauren Dana Ellman and Deanna Pai
CURLS VS THE WORLD
The 20 Best Curly Hair Products of 2023
Everything you need to keep your curls and coils looking fresh.
By Sarah Hoffmann and Erin Parker
Well, Aloe There
14 Best Aloe-Infused Hair Products for a Dry, Irritated Scalp
Replenish thy hydration.
By Lindsay Colameo and Lauren Dana Ellman
Black-Owned Beauty
24 Black-Owned Beauty Brands at Sephora You Can Support Now
Each brand has something fresh to bring to your vanity.
By Jennifer Hussein
PRIME DAY STEALS
50 Best Prime Day Deals Under $25 for Beauty Shoppers
You've got 24 hours to snag Laneige and Cosrx at a major discount.
By Angela Trakoshis and Jennifer Hussein
STARS AT SEPHORA
26 Allure Best of Beauty & Readers' Choice Awards Winners You Can Buy at Sephora
Elevate your makeup bag with these tried-and-true picks.
By Angela Trakoshis and Jennifer Hussein
POWDER UP
9 Best Powder Dry Shampoos for a Quick Cleanse
Make the switch from aerosols.
By AnaMaria Glavan
ON THE GO
The Best Travel Beauty Products on Amazon
Ready for vacation, just like you.
By AnaMaria Glavan
Raise The Bar
The Best Shampoo Bars for Every Hair Texture & Color
Featuring a $5 pick that smells like a tropical vacation.
By Nykia Spradley and Michelle Rostamian
RICE AND SHINE
16 Rice Water Shampoos and Treatments to Nourish Your Hair
Grab these formulas for diamond-level shine.
By Jennifer Hussein
LOVE IS IN THE AIR
The Best Valentine's Day Gifts on Amazon for Last-Minute Shoppers
Two-day shipping has never been sweeter.
By AnaMaria Glavan
SMOOTH CRIMINAL
15 Static Hair Products and Treatments to Minimize Flyaways
Grab these when your hair looks like a science experiment.
By Jennifer Hussein