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Celebrity Beauty Brands

FIRST IMPRESSIONS

Beyoncé's Mom Gave Me a Haircut Using Cécred Products

Here are my honest first impressions of the singer's highly anticipated hair-care line.
At Long Last

At Last, You Can Stop Hoarding Your Expired KKW Makeup

Kim Kardashian dropped a gigantic hint about bringing back color cosmetics.
Right on Target

The 23 Best Skin-Care Brands to Shop During Your Next Target Run

Tried-and-true staples to add to your routine.
WHERE HAVE (THESE DEALS) BEEN ALL MY LIFE

Stock Up on Fenty Beauty's Cyber Monday 2022 Deals While They're Hot

Don't miss out on one of the best makeup sales of the year.
Vanity Projects

31 Celebrities With Beauty Brands That Are Here to Stay

No flashes in the eye-shadow pan here.
CELEB BEAUTY BRAND

About-Face's Line Artist Eyeliner Just Confirmed My Love for the Brand

Halsey did it again and won a Best of Beauty Award for the second year in a row.
HAPPY HARRYWEEN

Prepare Yourselves, Harry Styles Fans: Pleasing is Launching Makeup

It's a collaboration with fashion designer Marco Ribeiro.
Skin Care Kerrs...Cures?

The Best Kora Organics Products Allure Editors Rely on for Glowing Skin

In Kerr we trust.
BODY BY ARI

Ariana Grande's New Body-Care Collection Smells Exactly Like Her Perfume

Now you can have soft, supple skin that smells as heavenly as it feels.
LOVE STORY

Idris and Sabrina Elba: Beauty's Newest Skin-Care Founders 

The power couple gave Allure the exclusive details on their new skin-care line. 
Celebrity

Victoria Beckham Is Wearing No Makeup Other Than Her New Eye Pencil and… What?!

The pencil is great and all, but we're so glad she shared which skin-care products she used before these makeup-free selfies.
TEST IT OUT

Scarlett Johansson Made Colin Jost Test Her New Skin-Care Line

The SNL star has been secretly wearing The Outset's new eye cream for a year.
COVER STORY

Hailey Bieber Knows You're Sick of Celebrity Beauty Brands

Allure's May cover star wants her beauty brand, Rhode, to be "cool and attainable."
It's Not Goodbye

Kim Kardashian's KKW Fragrance Is Shutting Down and Relaunching With a New Name

In the meantime, you can get great deals on what's left of the existing products.
GOODNIGHT N GO

Ariana Grande's r.e.m. beauty Is Launching Its Second Chapter, and I Tried It All

Grande tells Allure the inspiration behind each of her new makeup and skin prep products.
YOU R.E.M.IND ME

I Can't Stop Watching Gottmik Do Ariana Grande's Makeup

Aaaaand now I'm gonna need everything from the r.e.m. beauty website. 
RAY OF LIGHT

Winnie Harlow Is Launching Her Own Line of Sunscreen

Allure chatted with the model about the Caribbean, beach life, and some of her favorite childhood hair memories.
GET IT WHILE IT'S HOT

Stop Everything: Gwen Stefani Is Launching Her Own Makeup Line

Here's everything we know about GXVE, the upcoming line from none other than the Hollaback Girl.
CELEBRITY BEAUTY

How Lala Anthony's Pandemic Kitchen Experiments Birthed a Beauty Brand

The TV presenter and actor is launching a brand-new hair-care line, and is kicking it off with a single product.
PLEY-ING AROUND

Peyton List's New Brand Pley Beauty Will Force You Out of Your Beauty Comfort Zone

Thanks to the actor's new beauty line, I got a chance to step out of my makeup comfort zone.