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RIGHT ON TARGET

Target Is Filled With Under-$20 Allure Best of Beauty Winners

Your bargain beauty collection just got bigger.
That Tingly Feeling

13 Rosemary-Infused Hair-Care Products That'll Deeply Soothe & Cleanse Your Scalp

Cooling goodness, here we come.
lather up

13 Bar Soaps That Won't Leave You Shriveled and Dry

Because bar soap is back.
THAT CURL LIFE

The 31 Best Hair-Care Products for Curls

All the hair oils, shampoos, conditioners, and curl creams to keep your natural texture in great shape. 
Fresh Pits

18 Deodorants That Make You Smell Amazing All Day Long

Don't your underarms deserve the very best?
Readers' Choice Awards

Our Readers Have Spoken: These Are the Best Beauty Products on Amazon

You can use your Prime benefits towards award-winning Olaplex and Briogeo products.
READERS' CHOICE AWARDS

For Less Than $20, You Can Shop All of These Readers' Choice Award Winners

Did your favorite drugstore beauty product make the cut?
LOVE IS IN THE HAIR

Therapy Helped Gabrielle Union Repair Her Relationship With Her Hair 

The actor and her daughter, Zaya Wade, talk hair, self-image, and the social media blues with Allure
Squeaky Clean

The 13 Best Sex Toy Cleaners to Keep Your Devices (& Intimate Areas) in Good Shape

Minimize your risk of developing a yeast infection or UTI with one of these deep-cleansing formulas.
New Products

April's Best New Skin-Care Launches Are No Joke

The first full month of spring showers us with moisture in the form of lip balms, sunscreens, body lotions, and so much more.
Aloe There

What Are Aloe Vera's Benefits for Skin and Hair?

The widely used botanical ingredient is so much more than just a sunburn soother.
Fill 'er Up

38 Refillable Products to Try for a Less Wasteful Beauty Regimen

Sustainability experts are excited that more makeup, hair-care, and skin-care products are now available with refills.
Facing February

The Best New Skin-Care Products Launching in February

Serums have a strong showing this month, and there's (at least) one that fits your specific skin type and goals.
No Fragrance, No Problem

The 13 Best Body Washes for Sensitive Skin

Toss the moisture stripping soap and use one of these soothing cleansers instead.
Skin

Show Your Skin Some TLC With These 3 Best of Beauty Award-Winning Products

Give some love to the skin you're in. Unilever has products to suit your needs, from head to toe. 
PARTY FAVOR

40 Hairstyles That Will Make You the Life of the Holiday Party

With a little help from some pros, we rounded up some hairstyle inspiration for every Christmas, New Year's, or winter solstice party.
Beauty Products

3 Ways You Can Make Your Beauty Routine More Sustainable

From refillable products to waterless routines, here are three easy, sustainable ways to adapt your beauty regimen and help the planet.
SOAK AWAY THE STRESS

The Best Bath Salts to Toss Into Your Tub for the Most Relaxing Soak

Get ready to zen out while pampering your skin with these soothing bath salts and soaks.
Natural Woman

Hold Up — How Did We All Miss Lizzo's Amazing Butterfly Afro?

She revealed the hairstyle on Instagram a couple of weeks after wearing it for a special event celebrating natural hair.
#SHELFIE

Cardi B's Bathroom Shelfie Is Overflowing With Drugstore Products

The rapper's bathroom is chock full of products from brands such as Dove, Vaseline, and more.