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RIGHT ON TARGET
Target Is Filled With Under-$20 Allure Best of Beauty Winners
Your bargain beauty collection just got bigger.
By Sarah Han and Jennifer Hussein
That Tingly Feeling
13 Rosemary-Infused Hair-Care Products That'll Deeply Soothe & Cleanse Your Scalp
Cooling goodness, here we come.
By Lauren Dana Ellman
lather up
13 Bar Soaps That Won't Leave You Shriveled and Dry
Because bar soap is back.
By Marci Robin, Audrey Noble, and Angela Trakoshis
THAT CURL LIFE
The 31 Best Hair-Care Products for Curls
All the hair oils, shampoos, conditioners, and curl creams to keep your natural texture in great shape.
By Chloe Metzger and Sharlyn Pierre
Fresh Pits
18 Deodorants That Make You Smell Amazing All Day Long
Don't your underarms deserve the very best?
By Karina Hoshikawa and Sarah Han
Readers' Choice Awards
Our Readers Have Spoken: These Are the Best Beauty Products on Amazon
You can use your Prime benefits towards award-winning Olaplex and Briogeo products.
By Sarah Han, Nykia Spradley, and Jennifer Hussein
READERS' CHOICE AWARDS
For Less Than $20, You Can Shop All of These Readers' Choice Award Winners
Did your favorite drugstore beauty product make the cut?
By Marci Robin and Jennifer Hussein
LOVE IS IN THE HAIR
Therapy Helped Gabrielle Union Repair Her Relationship With Her Hair
The actor and her daughter, Zaya Wade, talk hair, self-image, and the social media blues with Allure.
By Gabi Thorne
Squeaky Clean
The 13 Best Sex Toy Cleaners to Keep Your Devices (& Intimate Areas) in Good Shape
Minimize your risk of developing a yeast infection or UTI with one of these deep-cleansing formulas.
By Gabrielle Kassel
New Products
April's Best New Skin-Care Launches Are No Joke
The first full month of spring showers us with moisture in the form of lip balms, sunscreens, body lotions, and so much more.
By Marci Robin
Aloe There
What Are Aloe Vera's Benefits for Skin and Hair?
The widely used botanical ingredient is so much more than just a sunburn soother.
By Marci Robin
Fill 'er Up
38 Refillable Products to Try for a Less Wasteful Beauty Regimen
Sustainability experts are excited that more makeup, hair-care, and skin-care products are now available with refills.
By Marci Robin
Facing February
The Best New Skin-Care Products Launching in February
Serums have a strong showing this month, and there's (at least) one that fits your specific skin type and goals.
By Marci Robin
No Fragrance, No Problem
The 13 Best Body Washes for Sensitive Skin
Toss the moisture stripping soap and use one of these soothing cleansers instead.
By Lauren Dana Ellman
Skin
Show Your Skin Some TLC With These 3 Best of Beauty Award-Winning Products
Give some love to the skin you're in. Unilever has products to suit your needs, from head to toe.
By Casey Clark
PARTY FAVOR
40 Hairstyles That Will Make You the Life of the Holiday Party
With a little help from some pros, we rounded up some hairstyle inspiration for every Christmas, New Year's, or winter solstice party.
By Hannah Morrill and Wendy Sy
Beauty Products
3 Ways You Can Make Your Beauty Routine More Sustainable
From refillable products to waterless routines, here are three easy, sustainable ways to adapt your beauty regimen and help the planet.
By Kristin Limoges
SOAK AWAY THE STRESS
The Best Bath Salts to Toss Into Your Tub for the Most Relaxing Soak
Get ready to zen out while pampering your skin with these soothing bath salts and soaks.
By Kaleigh Fasanella and Jennifer Hussein
Natural Woman
Hold Up — How Did We All Miss Lizzo's Amazing Butterfly Afro?
She revealed the hairstyle on Instagram a couple of weeks after wearing it for a special event celebrating natural hair.
By Marci Robin
#SHELFIE
Cardi B's Bathroom Shelfie Is Overflowing With Drugstore Products
The rapper's bathroom is chock full of products from brands such as Dove, Vaseline, and more.
By Sara Miranda