essence
Beauty Product Reviews
The Ultimate K-Beauty Box Is a Multistep Skin-Care Routine Made Simple
10 K-beauty skin-care faves packaged in one awesome box: A $225 value for as little as $79 for Allure Beauty Box members.
By Sarah Han
BEAUTY BASICS ON A BUDGET
9 Best Drugstore Foundations That Are Under $20
We tapped makeup artists for their favorites in the drugstore aisles.
By Angela Trakoshis
Calm Down
13 Best Cica Skin-Care Products to Seriously Soothe Skin
This K-beauty staple is a godsend for sensitive skin.
By Angela Trakoshis and Sarah Han
Winging It
17 Best Long-Wear Liquid Eyeliners That Will Last All Day
Keep that cat-eye looking sharp.
By Marci Robin and Angela Trakoshis
THE LATEST
November's Best Skin-Care Launches Will Make You Rethink Your SPF Habits
Sun protection is a year-round affair, and this month's newest products prove just that.
By Devon Abelman
Cheap Thrills
The Best Drugstore Mascaras for Long, Thick, Clump-Free Lashes
You can get luscious, voluminized lashes on a budget.
By Devon Abelman and Marci Robin
FANNED OUT
Here Are the Best Mascaras You Can Shop at Amazon
These are the real deal for fluttery, fanned-out lashes.
By AnaMaria Glavan and Angela Trakoshis
THEN I WENT SHOPPING
Beloved K-Beauty Brand Then I Met You Is Discounted for the First Time Ever
Don't miss out on the inaugural sale — trust us.
By Sarah Han
In Essence
Donginbi Red Ginseng Daily Defense Essence EX is a Skin-Nourishing Prep Step
It is packed with anti-inflammatory ginseng, and even helps calm one editor’s rosacea.
By Elizabeth Siegel
Dew It
What Is "Glass Skin" and How Can You Get It?
The Korean complexion trend hasn't gone anywhere since it became buzzy. Here's how to get the super dewy, smooth, hydrated look.
By Kaleigh Fasanella and Marci Robin
Skin-Soothing Saviors
The 17 Best Allantoin Products for Anyone With Irritated, Stressed Skin
Incorporate this soothing powerhouse into your routine, stat.
By Sarah Han
FINE LINE
15 Black Liquid Eyeliners for Perfectly-Sharp Wings Every Time
Crooked lines? Don't know her.
By Devon Abelman and Jennifer Hussein
Makeup
June's Makeup Launches Will Leave You With Glowing Skin and Bright Eyes
The (near) future's looking bright with vibrant new products from MAC, Olive & June, Item Beauty, and more.
By Marci Robin
Latest Launches
The Best New January Makeup Launches to Kick Off Your Year
Prime yourself for 2022 with some of the most exciting new primer formulas, and top them off with radiance-boosting foundations and setting powders.
By Marci Robin
Tokyo Treat
Damdam's Paradisi Hydrating Essence Mist Refreshed My Skin-Routine
The Japanese beauty product hydrates my acne-prone complexion while smoothing it out.
By Devon Abelman
Feeling Calm
My Sensitive Skin Loves Donginbi 1899 Single Essence
The K-beauty toner both hydrates and tackles inflammation in one red bottle.
By Sarah Kinonen
AMAZON FINDS
The Best-Selling Mascaras on Amazon for Long and Fluffy Lashes
Because you deserve an affordable mascara that can be at your door tomorrow.
By Angela Trakoshis
Beauty Products
Hourglass’s New Vegan Skin-Care Line Equilibrium Gave This Allure Editor “Glass Skin”
Hourglass made its first foray into skin care seven years ago, when it launched a moisturizer and serum, which both became steady performers for the brand. But its new release — the Equilibrium line — is much, much bigger than that.
By Jessica Chia
NEW AND IMPROVED
Sulwhasoo's First Care Activating Serum Just Got Even Better
The iconic serum is already a best seller, but this souped-up version takes brightening and hydration to another level.
By Dianna Mazzone Singh
Right on Target
Essence Makeup Is Officially Sold at Target Now
Dozens of the beloved drugstore brand’s best sellers are hitting virtual shelves.
By Marci Robin