face primer
CANVAS PREP
The Best Face Primers to Lock In Your Makeup All Day
Prep your canvas with these makeup artist-approved products.
By Deanna Pai and Annie Blackman
Best of Beauty 2021
Best of Beauty Awards 2021: Base
All the best ways to build a solid foundation.
By Allure Editors
BEAUTY HYBRIDS
Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer
After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.
By Leah Prinzivalli
TIKTOK CHALLENGE
How to Win a Free E.L.F. Poreless Putty Primer on TikTok Right Now
Hint: The brand is back at it with another fun beauty challenge — and it wants you to get involved.
By Kaleigh Fasanella
ABB Pick
This Holographic Purple Primer Gives My Skin a Glass-Like Glow
The K-beauty export replaced my highlighter collection.
By Devon Abelman
BEAUTY HACKERS
I Tried the TikTok Foundation Hack That Involves Applying Products Out of Order
A viral video sparked a huge makeup trend on the app, but does it actually work?
By Nicola Dall'Asen
PRIME TIME
Here's What Happens When Makeup Primer Skeptics Try Laura Mercier's Pure Canvas Collection
Even beauty editors aren't sure if we really need primers — except for these ones.
By Nicola Dall'Asen
PRIME TIME
E.L.F. Launches New Matte and Luminous Versions of Its Best-Selling Poreless Putty Primer
At just $8 each, prepare to see these sell out like the original.
By Marci Robin
Looking Forward
These Will Be the Biggest Makeup Trends in 2020
Here's what to shop for base, lips, and cheeks in the new year.
By Devon Abelman
Eleganza Extravaganza
RuPaul and Mally Beauty Launch Massive Makeup Collab
We got the details directly from RuPaul himself.
By Nicola Dall'Asen
Optimus Primer
Smashbox Launched a New Oil & Shine Control Version of Its Fan-Favorite Photo Finish Primer
The matte finish looks amazing even without any foundation.
By Marci Robin
prime time
13 Makeup Primers for People Who Hate Primer
But still want their makeup to look good and last all day.
By Kaleigh Fasanella
Primer Premiere
Beautyblender's New Opal Essence Primer Is Like Dewy Skin in a Bottle
It's one of four new primers the brand just launched.
By Marci Robin
Primed for Success
Jelly Primer Is Perfect for People With Acne-Prone Skin
This new K-beauty-inspired primer formula grips foundation to your skin like glue.
By Devon Abelman
Primed for Success
9 Expected Makeup Primer Tricks You Should Try ASAP
Time to ace your base.
By Lexi Novak