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face primer

CANVAS PREP

The Best Face Primers to Lock In Your Makeup All Day

Prep your canvas with these makeup artist-approved products.
Best of Beauty 2021

Best of Beauty Awards 2021: Base

All the best ways to build a solid foundation.
BEAUTY HYBRIDS

Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer

After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.
TIKTOK CHALLENGE

How to Win a Free E.L.F. Poreless Putty Primer on TikTok Right Now

Hint: The brand is back at it with another fun beauty challenge — and it wants you to get involved. 
ABB Pick

This Holographic Purple Primer Gives My Skin a Glass-Like Glow

The K-beauty export replaced my highlighter collection. 
BEAUTY HACKERS

I Tried the TikTok Foundation Hack That Involves Applying Products Out of Order

A viral video sparked a huge makeup trend on the app, but does it actually work? 
PRIME TIME

Here's What Happens When Makeup Primer Skeptics Try Laura Mercier's Pure Canvas Collection

Even beauty editors aren't sure if we really need primers — except for these ones.
PRIME TIME

E.L.F. Launches New Matte and Luminous Versions of Its Best-Selling Poreless Putty Primer

At just $8 each, prepare to see these sell out like the original.
Looking Forward

These Will Be the Biggest Makeup Trends in 2020

Here's what to shop for base, lips, and cheeks in the new year. 
Eleganza Extravaganza

RuPaul and Mally Beauty Launch Massive Makeup Collab

We got the details directly from RuPaul himself.
Optimus Primer

Smashbox Launched a New Oil & Shine Control Version of Its Fan-Favorite Photo Finish Primer

The matte finish looks amazing even without any foundation.
prime time

13 Makeup Primers for People Who Hate Primer

But still want their makeup to look good and last all day.
Primer Premiere

Beautyblender's New Opal Essence Primer Is Like Dewy Skin in a Bottle

It's one of four new primers the brand just launched.
Primed for Success

Jelly Primer Is Perfect for People With Acne-Prone Skin

This new K-beauty-inspired primer formula grips foundation to your skin like glue.
Primed for Success

9 Expected Makeup Primer Tricks You Should Try ASAP

Time to ace your base.