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Flower Beauty

Shopping

15 Best Lip Balms to Soothe Dry, Chapped Lips

Baby-soft lips for everyone.
BEAUTY BASICS ON A BUDGET

9 Best Drugstore Foundations That Are Under $20

We tapped makeup artists for their favorites in the drugstore aisles.
Vanity Projects

31 Celebrities With Beauty Brands That Are Here to Stay

No flashes in the eye-shadow pan here.
Face

The 11 Best Drugstore Blushes for the Perfect Wash of Color Under $20

Rosy, flushed cheeks for cheap.
BEAUTY PRIDE

Show Your Pride By Supporting These 21 LGBTQIA-Owned Beauty Brands

During a month of all rainbow everything, here's how to ensure your dollars support queer founders.
Latest Launches

The Best New Hair and Scalp Products Launching in March

Check out the latest styling and treatment products that will make your hair look and feel fabulous after a long winter.
JET SET

Flower Beauty's Spray-on Setting Powder Is Like a Blotting Sheet in a Bottle

The second I'd heard of this unconventional powder formula, I knew I had to put it to the test.
Makeup Launches

The Most Exciting New Makeup Products Launching in July

Featuring Glossier's first-ever bronzer that's totally worth the hype.
'90s Nostalgia

You Won't Be Josie Grossie Anymore With This Never Been Kissed Makeup Collection

Drew Barrymore personally picked the Flower Beauty products she felt one of her most beloved movie characters would've worn.
SIDE HUSTLE

Inside the Mysterious World of Celebrity Beauty Brands

A look at who, exactly, is running the foggy universe of celebrity product lines — and why so many seem to vanish into thin air.
BLACK LIVES MATTER

Sharon Chuter's Make It Black Campaign Could Change the Dictionary Definition of "Black"

To this day, the word carries countless outdated and racist connotations. By repackaging nine iconic beauty products, she could change that.
Gotta Hand It to Her

Drew Barrymore Says This $16 Hand Cream Feels "So Good"

She shared some of her favorite products for a quick beauty pick-me-up.
THIS JUST IN

The Coolest Hair-Care Products Coming in October 

Colorful hot tools, easy-going beach hair, and more.
The Ultimate Guide to Flush

The Best Blushes for Your Skin Tone

A cheat sheet for getting your glow on.
BRONZED TO PERFECTION

The 13 Best New Bronzers That Will Keep You Glowing Year-Round

Creams and powder formulas alike, 2020's latest bronzers are some of the best of all time.
ALLURE PODCAST

Drew Barrymore on How Her Childhood Beauty Icons Have Influenced What She Teaches Her Daughters

On the latest Allure podcast, the actor and entrepreneur gets candid about being hard on herself.
Best of Beauty 2019

Flower Beauty Bubble Brow Tinted Wax

A faintly tinted wax that strongholds eyebrows into place
It's about time

Flower Beauty's Sold-Out Princess Warrior Mascara Is Finally Back in Stock

And it's only $10.
Cheap thrills

I Tried the Best Liquid Lipsticks You Can Get at the Drugstore So You Don't Have to

Plus, they're cheaper than the lunch they last through.
Thank You, Next

People Keep Telling Me Not to Wear Blush Because I Have Acne, and I'm Sick of It

I'm calling bullshit on this "beauty rule."