Flower Beauty
Shopping
15 Best Lip Balms to Soothe Dry, Chapped Lips
Baby-soft lips for everyone.
By Jennifer Hussein and Deanna Pai
BEAUTY BASICS ON A BUDGET
9 Best Drugstore Foundations That Are Under $20
We tapped makeup artists for their favorites in the drugstore aisles.
By Angela Trakoshis
Vanity Projects
31 Celebrities With Beauty Brands That Are Here to Stay
No flashes in the eye-shadow pan here.
By Marci Robin and Annie Blay
Face
The 11 Best Drugstore Blushes for the Perfect Wash of Color Under $20
Rosy, flushed cheeks for cheap.
By Lauren Dana Ellman
BEAUTY PRIDE
Show Your Pride By Supporting These 21 LGBTQIA-Owned Beauty Brands
During a month of all rainbow everything, here's how to ensure your dollars support queer founders.
By Angela Trakoshis, Arabelle Sicardi, and Gabi Thorne
Latest Launches
The Best New Hair and Scalp Products Launching in March
Check out the latest styling and treatment products that will make your hair look and feel fabulous after a long winter.
By Marci Robin
JET SET
Flower Beauty's Spray-on Setting Powder Is Like a Blotting Sheet in a Bottle
The second I'd heard of this unconventional powder formula, I knew I had to put it to the test.
By Nicola Dall'Asen
Makeup Launches
The Most Exciting New Makeup Products Launching in July
Featuring Glossier's first-ever bronzer that's totally worth the hype.
By Sarah Han
'90s Nostalgia
You Won't Be Josie Grossie Anymore With This Never Been Kissed Makeup Collection
Drew Barrymore personally picked the Flower Beauty products she felt one of her most beloved movie characters would've worn.
By Marci Robin
SIDE HUSTLE
Inside the Mysterious World of Celebrity Beauty Brands
A look at who, exactly, is running the foggy universe of celebrity product lines — and why so many seem to vanish into thin air.
By Cheryl Wischhover
BLACK LIVES MATTER
Sharon Chuter's Make It Black Campaign Could Change the Dictionary Definition of "Black"
To this day, the word carries countless outdated and racist connotations. By repackaging nine iconic beauty products, she could change that.
By Nicola Dall'Asen
Gotta Hand It to Her
Drew Barrymore Says This $16 Hand Cream Feels "So Good"
She shared some of her favorite products for a quick beauty pick-me-up.
By Marci Robin
THIS JUST IN
The Coolest Hair-Care Products Coming in October
Colorful hot tools, easy-going beach hair, and more.
By KATHLEEN SUICO
The Ultimate Guide to Flush
The Best Blushes for Your Skin Tone
A cheat sheet for getting your glow on.
By Sarah Han
BRONZED TO PERFECTION
The 13 Best New Bronzers That Will Keep You Glowing Year-Round
Creams and powder formulas alike, 2020's latest bronzers are some of the best of all time.
By Nicola Dall'Asen and KATHLEEN SUICO
ALLURE PODCAST
Drew Barrymore on How Her Childhood Beauty Icons Have Influenced What She Teaches Her Daughters
On the latest Allure podcast, the actor and entrepreneur gets candid about being hard on herself.
By Marci Robin
Best of Beauty 2019
Flower Beauty Bubble Brow Tinted Wax
A faintly tinted wax that strongholds eyebrows into place
By Nicola Dall'Asen
It's about time
Flower Beauty's Sold-Out Princess Warrior Mascara Is Finally Back in Stock
And it's only $10.
By Angela Trakoshis
Cheap thrills
I Tried the Best Liquid Lipsticks You Can Get at the Drugstore So You Don't Have to
Plus, they're cheaper than the lunch they last through.
By Tynan Sinks
Thank You, Next
People Keep Telling Me Not to Wear Blush Because I Have Acne, and I'm Sick of It
I'm calling bullshit on this "beauty rule."
By Devon Abelman