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josie maran

JUST ADD WATER

10 Best Powder Cleansers for a Deep Cleanse Anywhere You Go

Customizable exfoliation right at your hands.
BEST IN SHEER

15 Best Serum Foundations for an Impossibly Dewy, Skin-Like Finish

Have the best of both makeup and skin-care worlds.
GET GLOWING

23 Face Oils for Glowing, Radiant Skin

Clogged pores are not included.
NEW YEAR, NEW SKIN CARE

Ring in the New Year With Ulta's Love Your Skin Sale

50% off First Aid Beauty, Cosrx, Sunday Riley, and so much more.
'TIS THE SEASON TO GIVE

17 Beauty Brands Participating in Giving Tuesday 2022

They're getting into the holiday spirit.
Vanity Projects

31 Celebrities With Beauty Brands That Are Here to Stay

No flashes in the eye-shadow pan here.
MR. BRIGHT EYES

11 Best Target Eye Creams to Shop During Your Next Errand Run

There's something for everyone.
IN TINT CONDITION

The 16 Most Hydrating Tinted Moisturizers

We found the top tinted moisturizers that will leave skin plump and dewy from dawn till dusk.
ALLURE BEAUTY BOX

Get Ready to Glow with the Allure Beauty Box Limited-Edition Hydration Essentials Box

You can get seven of our favorite moisturizing products for hair and skin, starting at just $40 for Allure Beauty Box members
ALLURE BEAUTY BOX

Get Our Limited Edition “Feel Good” Box While It’s Still Here

This special Allure Beauty Box contains $204 worth of feel-good products for as low as $40, exclusively for subscribers
TRIPLE CROWN

Josie Maran Argan Beta-Retinoid Pink Algae Serum is the Hardest-Working Product in My Routine

With fine line-reducing vitamin A, antioxidant quercetin, and moisturizing argan oil, this serum is the whole package.
Skin

How Argan Oil Works Its Magic on Skin and Hair

This versatile oil is everyone's bestie.
HALL OF FAME

8 Beauty Products That Have Won More Readers' Choice Awards Than Any Other

Welcome to our Hall of Fame.
Skin

Josie Maran Says Her Latest Body Butter Is Her Best Yet — and She's Right

Why her new Whipped Argan Pro-Retinol Body Butter is the perfect first step in a skin-care routine.
Just Asking

The Dixie Chicks Know Just as Much About Beauty as They Do Controversy

The trio reveals their biggest beauty regrets, obsessions, and the hair-care products they keep running out of.
Product Review

Josie Maran Vibrancy Foundation Fluid

A natural, lightweight fluid foundation spiked with argan oil
that's dope

Josie Maran Just Dropped a CBD Facial Oil

It's made with just two ingredients.
natural beauty beat

5 Leading Founders of Natural Skin-Care Brands Reveal the Products They Can't Live Without

Naturals have never looked better.

Josie Maran Argan Exfoliating Cleansing Powder

A natural exfoliating powder cleanser that gently buffs away makeup, grime, and dry, dull patches

The 6 Most Flattering Makeup Colors for Brown Eyes

Sharing an eye color with half the world's population doesn't mean you're destined to blend in with the crowd. Here, six makeup colors that make brown eyes seem like the rarest of them all.