korean makeup
Bejeweled Buys
November's Makeup and Nail Launches Are Packed With Holiday Party Essentials
Start experimenting with these festive eye shadows, press-ons, and lipglosses now, so you don't have to stress later.
By Devon Abelman
Flat Out
Makeup Spatulas Are the Most Popular Beauty Product in Korea Right Now
This unexpected tool is the key to more natural-looking foundation.
By Devon Abelman
Alphabet beauty
These BB Creams Are Perfect for Nailing the "No-Makeup" Makeup Trend
They're the moisturizing alternatives to your favorite foundations.
By Nicola Dall'Asen and Jennifer Hussein
Seoul Selections
These K-Beauty Products Just Won Best of Beauty Awards
These makeup and skin-care products are first in class.
By Sarah Han
That's Hot
No One Is Doing Y2K Beauty Right Now Better Than K-Pop Stars
Sorry, TikTokers. Taeyeon, Sunmi, and the girls of Blackpink have you beat.
By Devon Abelman
Hera In Your Area
Blackpink Jennie's Favorite K-Beauty Brand Just Launched on Amazon
The illustrious K-pop star has been the face of the brand since 2019, and now you can shop her favorite lip products with ease.
By Sarah Han
INCLUSIVE BEAUTY
Meet the Black-Owned Brand Making K-Beauty Makeup More Inclusive
We got to test the brand’s first and only product: a cushion foundation made specifically for medium and dark skin tones.
By Gabi Thorne
Seoul Selections
Allure Korea's 24 Favorite K-Beauty Products of the Year
We teamed up with our Seoul-based sister magazine to find the best products on the market.
By Devon Abelman
K-Pop Beauty Talk
5 Secrets Behind the Most Beloved Makeup Moments from Blackpink’s "How You Like That"
Find out why Jennie's blue gem look was almost completely different.
By Devon Abelman
Seoul Selection
The K-Beauty Brand Making Makeup More Accessible to All
Hince is taking over Seoul and taking down Korea's standard makeup trends.
By Devon Abelman
ABB Pick
This Holographic Purple Primer Gives My Skin a Glass-Like Glow
The K-beauty export replaced my highlighter collection.
By Devon Abelman
Seoul Selections
23 Under-the-Radar Korean Beauty Products People in Seoul Are Obsessed With
Allure’s Devon Abelman asked her friends in Seoul to share their top K-beauty picks.
By Devon Abelman
KOREA BEST OF BEAUTY
15 Products That Won Allure Korea’s Best of Beauty Seal of Approval
Find out which products earned a win from our sister publication.
By Allure
K-BEAUTY
The Best New K-Beauty Products Launching in March
These are the most innovative and adorable skin-care and makeup launches coming from Korea this month.
By Marci Robin
Lights Out
Aurora Nails Is the Most Popular Nail Art Trend in Korea Right Now
Majestic magnetic polish is taking over tips in Seoul.
By Devon Abelman
FOOD THEMED BEAUTY
Etude House Just Dropped a Chocolate-Inspired Makeup Collection With Hershey's
It's the K-beauty brand's sweetest collaboration yet.
By Kaleigh Fasanella
K-BEAUTY
The Best New K-Beauty Products Launching in January
Kick off the new year with some new Korean skin care and makeup.
By Marci Robin
Iced Out
How Pony Is About to Make Pastel Makeup a Major Trend in Korea
Morphe's new rainbow palette might have something to do with it.
By Devon Abelman
K-Beauty Buys
The 13 Best Innisfree Makeup and Skin-Care Products Allure Editors Love
One of Korea's most popular beauty brands packs affordable, eco-friendly essentials you can easily find in America.
By Devon Abelman
K-Pop Beauty Talk
K-Pop Star Yeri Is About to Launch Your New Favorite Red Lipstick
The Red Velvet member just announced her new lipstick line on Instagram.
By Devon Abelman