korean makeup

Start experimenting with these festive eye shadows, press-ons, and lipglosses now, so you don't have to stress later. 

This unexpected tool is the key to more natural-looking foundation.

They're the moisturizing alternatives to your favorite foundations.

These makeup and skin-care products are first in class.

Sorry, TikTokers. Taeyeon, Sunmi, and the girls of Blackpink have you beat. 

The illustrious K-pop star has been the face of the brand since 2019, and now you can shop her favorite lip products with ease.

We got to test the brand’s first and only product: a cushion foundation made specifically for medium and dark skin tones. 

We teamed up with our Seoul-based sister magazine to find the best products on the market. 

Find out why Jennie's blue gem look was almost completely different. 

Hince is taking over Seoul and taking down Korea's standard makeup trends. 

The K-beauty export replaced my highlighter collection. 

Allure’s Devon Abelman asked her friends in Seoul to share their top K-beauty picks. 

Find out which products earned a win from our sister publication. 

These are the most innovative and adorable skin-care and makeup launches coming from Korea this month.

Majestic magnetic polish is taking over tips in Seoul. 

It's the K-beauty brand's sweetest collaboration yet. 

Kick off the new year with some new Korean skin care and makeup.

Morphe's new rainbow palette might have something to do with it. 

One of Korea's most popular beauty brands packs affordable, eco-friendly essentials you can easily find in America. 

The Red Velvet member just announced her new lipstick line on Instagram.