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GLOSS GOALS

These Lip Glosses Are the Very Definition of Glossy 

These modern glosses from Maybelline New York, Nars, Lancôme, and more deliver shine so glossy you'll need sunglasses.
FULLER LASHES

9 Best Eyelash Primers for Fluffy, Lengthened Lashes

Short, stubby lashes? Don't know her. Here are our favorite lash-prepping picks from Too Faced, Tarte, and L'Oréal Paris.
FRAGRANT SAVINGS

60 Cyber Monday Perfume Deals To Add to Your Fragrance Stash

Fragrance savings from Chanel are right this way.
Allure Beauty Box

Get 9 Best of Beauty Winners — A $321 Value! — In this Limited Edition Beauty Box

Score these red-seal-worthy beauty products for just $79, including all-time favorites from Oribe, Lancôme, and Rare Beauty.
High-End Hydrators

13 Best Luxury Moisturizers to Elevate Your Skin-Care Routine

Alexa, play "Glamorous" by Fergie.
DAYS OF DEALS

Ulta Beauty's 21 Days of Beauty 2023 Sale Is Back With 50% Off Favorites

There are so many new deals from Tarte and Benefit Cosmetics to shop.
CAN-ALL, DO-ALL

17 Best Antioxidant Serums to Brighten and Even Skin Tone

Dullness and discoloration don't stand a chance against these intensive serums.
Lashing Out

16 Volumizing Mascaras That Are Basically Lash Extensions in a Tube

This is a sign to break up with your falsies.
Level Up Your Skin Care

Meet Ferulic Acid, the Most Underrated Skin Brightener

Say goodbye to dark spots and hello to glowing skin.
Pencil In

13 Best Eyeliner Pencils for Smokey Eyes and Tight Lines

These creamy formulas effortlessly create smokey eyes and tight lines alike.
Allure Beauty Box

Allure Readers’ All-Time Favorite Beauty Products — For Less! — In the Readers’ Choice Beauty Box

You can score $318 worth of Allure Readers’ Choice Award winners for $49, including longtime favorites from Lancôme, Charlotte Tilbury, MAC, Josie Maran, and more! 
GOT YOU COVERED

19 Full-Coverage Concealers That Can Camouflage Pretty Much Anything

Put blemishes, dark circles, and scars on the back burner.
A FRESH START

March's Skin-Care Launches Are Here to Complete Your Skin-Cycling Routine

Plus, more March skin-care products to shop.
Ride or Die

31 Unique Valentine's Day Gifts to Give Your Best Friend

Show some love to the person who's always there for you.
NEW YEAR, NEW SKIN CARE

Ring in the New Year With Ulta's Love Your Skin Sale

50% off First Aid Beauty, Cosrx, Sunday Riley, and so much more.
NEW LENGTHS

17 Lash Curlers for Lifted, Longer-Looking Eyelashes

Some of them cost less than $10, by the way.
Glowy Skin

The 29 Best Foundations for Dry Skin, According to the Pros

These expert picks will create the perfect, glowy base.
CONTOURED & CHISELED

The Best Liquid Contours for a Chiseled Complexion

These ultra-blendable formulas make it easy to sculpt, shape, and define your facial structures.
TAKE IT OFF

The 11 Best Makeup Removers Ever, According to Allure Editors

We've got a remover for every skin type, budget, and formula preference.
little luxuries

You Can Spot Allure Best of Beauty Winners at Saks Fifth Avenue

You deserve some award-winning luxury beauty from Tom Ford and Chanel.