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Splitting hairs

17 Best Split End Treatments to Add Life Back to Damaged Hair

Brittle ends are a thing of the past.
SILVER FOX

Refresh Your Grays With These Brassiness-Minimizing Shampoos

Your silver fox era is looking bright.
DAMAGE CONTROL

17 Best Bond Repair Treatments for Stronger, Shinier Hair

Your hair will never have a dull moment again.
HAIR-RAISING SAVINGS

Ulta Beauty's Gorgeous Hair Event Has Tons of Items at 50% Off

We're talking under-$40 Revlon hair-dryer brushes here, people.
UH HUH HONEY

These 15 Expert-Approved Hair Products Have One Thing in Common

Hint: this nourishing ingredient can be found in your kitchen pantry.
New Hair Products

The Best New Hair and Scalp Products Launching in June

Your hair is about to have its healthiest summer ever.
Olivia On Point

Olivia Rodrigo's 2021 VMAs Looks Incorporated So Many Butterflies

We got all the intel on her hair and makeup looks straight from her glam squad.
SLICK TRICKS

The 15 Best Shampoos for Oily Hair

These grease-busting hair cleansers will give overly slicked, limp hair new life. 
Hot Deals

Ulta Beauty Is Having a Huge Summer Beauty Sale Right Now

Your favorite makeup, hair-care, and skin-care products are up to 60 percent off.
DIVERSITY

Matrix Wants You to Walk Into Their Salons and Know Someone Can Do Your Hair

The brand is bringing new texture- and color-inclusive training to all its hairstylists. 
BLUE STREAK

Olivia Munn Added a Single Blue Streak to Her Hair

Here’s how you can get a similar jolt of color on dark hair.
Get Lit

How to Successfully Do Your Own Highlights at Home

These expert tips and product recommendations will make the job easy.
QUARANTINE TIPS

These Are the Most Common At-Home Hair Dye Mistakes and How to Fix Them

Colorists say box dyes come with lots of risks. But whether your hair came out damaged, too dark, or too orange, colorists have a fix.
HAIRSTYLIST APPRECIATION

L'Oréal Is Making It Easier to Support Your Hairstylist During the COVID-19 Crisis

Here's what you can do to help.
THAT NEW-NEW

Ouai Just Launched Six New Hair Products and We're Stoked

Jen Atkin's done it again.
ENTER THE MATRIX

The $14 Shampoo Laverne Cox Uses on Both Her Natural Hair and Wigs

It's affordable and versatile.
Ulta Sale

The Ulta Beauty’s Fall Hair Event Hair Products You Won’t Want to Miss

Now through Saturday, October 26, you have the chance to shop prestige products at up to 50 percent off, with brand-new deals coming in every day.
Music & Makeup

The Best Hair and Makeup Looks of the 2019 MTV Video Music Awards

The VMAs never fail to serve up bold red-carpet beauty.
mega savings

Ulta’s Jumbo Love Sale Is Happening Right Now

Which means your favorite shampoo and conditioner are up to 50 percent off.
Looking Like a Snack

Red Velvet Is the Indulgent New Hair-Color Trend for Fall

Here's all the inspo you'll need for this especially sweet shade of red.