morphe

These swoon-worthy gifts will leave them head over heels in love.

There are so many new deals from Tarte and Benefit Cosmetics to shop.

Your jawline and cheekbones will be snatched like never before.

Streaky makeup and dirty fingers are now a thing of the past.

Here's what we know about the brand's next move.

Stumped on holiday gifting? We've got you covered.

So many beauty brands have reimagined favorites launching this spring.

Oddly enough, marshmallow treats played a major role in more than one of these colorful new cosmetics.

The Rupaul's Drag Race runner-up gives us the 411 on her 1980s-inspired drag makeup. 

Prime yourself for 2022 with some of the most exciting new primer formulas, and top them off with radiance-boosting foundations and setting powders.

Watch the influencer walk Allure through all the products she uses for her everyday beat.

It has not one by two impressive eye shadow palettes — plus so much more.

Can violet be a neutral? We say yes.

Your favorite makeup, hair-care, and skin-care products are up to 60 percent off.

The influencer sister duo just revealed their latest project with Morphe 2 exclusively to Allure.

He tells Allure exclusively everything you need to know about this chic, detail-oriented collection.

In addition to the original launches, the colorful collaboration is welcoming lip crayons.

Warm and subtle or bold and bright, these are all the formulas and finishes you could ever want in an orange lipstick.

To this day, the word carries countless outdated and racist connotations. By repackaging nine iconic beauty products, she could change that.

And we have exclusive details on the five products.