morphe
BRING ON THE ROMANCE
30 Best Valentine's Day Gifts From Your Heart to Theirs
These swoon-worthy gifts will leave them head over heels in love.
By Jennifer Hussein and Annie Blackman
DAYS OF DEALS
Ulta Beauty's 21 Days of Beauty 2023 Sale Is Back With 50% Off Favorites
There are so many new deals from Tarte and Benefit Cosmetics to shop.
By Angela Trakoshis and Jennifer Hussein
SHARP & CHISELED
11 Best Contour Brushes for Flawlessly Sculpted Cheekbones and Jawlines
Your jawline and cheekbones will be snatched like never before.
By Jennifer Hussein
TOOLS OF THE TRADE
The Best Makeup Brushes for Every Part of Your Routine
Streaky makeup and dirty fingers are now a thing of the past.
By Devon Abelman, Sarah Han, and Jennifer Hussein
Industry News
Morphe Parent Company Forma Brands Has Filed for Bankruptcy
Here's what we know about the brand's next move.
By Annie Blay
EASY GIFTING
17 Under-$50 White Elephant Gifts That Anyone Will Love
Stumped on holiday gifting? We've got you covered.
By Jennifer Hussein
Makeup
April's Best Makeup Launches Sure Do Look Familiar
So many beauty brands have reimagined favorites launching this spring.
By Marci Robin
Latest Launches
These March Makeup Launches May Be the Best New Beauty Products So Far This Year
Oddly enough, marshmallow treats played a major role in more than one of these colorful new cosmetics.
By Marci Robin
10-MINUTE FACE
Watch Gigi Goode Do Her "Garage Door Drag" Makeup Routine
The Rupaul's Drag Race runner-up gives us the 411 on her 1980s-inspired drag makeup.
By Talia Gutierrez
Latest Launches
The Best New January Makeup Launches to Kick Off Your Year
Prime yourself for 2022 with some of the most exciting new primer formulas, and top them off with radiance-boosting foundations and setting powders.
By Marci Robin
10-MINUTE FACE
Lauren Giraldo's 10-Minute Makeup Routine Is Full of TikTok-Approved Products
Watch the influencer walk Allure through all the products she uses for her everyday beat.
By Talia Gutierrez
Makeup
Morphe's Mickey & Friends Truth Be Bold Is Not Your Average Disney Collection
It has not one by two impressive eye shadow palettes — plus so much more.
By Gabi Thorne
Purple Reign
15 Purple-Packed Palettes That Look Amazing With Every Eye Color
Can violet be a neutral? We say yes.
By Devon Abelman and Chinea Rodriguez
Hot Deals
Ulta Beauty Is Having a Huge Summer Beauty Sale Right Now
Your favorite makeup, hair-care, and skin-care products are up to 60 percent off.
By Sarah Han
SISTER, SISTER
Charli and Dixie D'Amelio's Relationship Is Stronger Than Ever, Thanks to Makeup
The influencer sister duo just revealed their latest project with Morphe 2 exclusively to Allure.
By Willa Bennett
ALLURE EXLUSIVE
Kylie Jenner's Makeup Artist Designed a Line of Affordable Makeup Brushes
He tells Allure exclusively everything you need to know about this chic, detail-oriented collection.
By Nicola Dall'Asen
BEAUTY NEWS
Morphe's Lisa Frank Makeup Collection Is Being Restocked With New Products
In addition to the original launches, the colorful collaboration is welcoming lip crayons.
By Kaleigh Fasanella
ORANGE YOU GLAD
14 Orange Lipsticks That Look Amazing on Every Skin Tone
Warm and subtle or bold and bright, these are all the formulas and finishes you could ever want in an orange lipstick.
By Gabi Thorne
BLACK LIVES MATTER
Sharon Chuter's Make It Black Campaign Could Change the Dictionary Definition of "Black"
To this day, the word carries countless outdated and racist connotations. By repackaging nine iconic beauty products, she could change that.
By Nicola Dall'Asen
Skin First
Morphe Is Finally Launching Its Own Skin-Care Products
And we have exclusive details on the five products.
By Devon Abelman