Mother's Day
SPECIAL DELIVERY
Your Special Someone Will Adore a Curated Bouquet for V-Day
Gorgeous blooms for days.
By Jennifer Hussein and Annie Blackman
WE <3 MOM
The Best Mother's Day Gift Ideas That Aren't Flowers
Pamper your mom with these editor-curated beauty and self-care picks that will last far longer than even the most stunning floral arrangements.
By Angela Trakoshis and Sarah Han
LOVE YOUR MAMA
15 Last-Minute Mother's Day Gifts You Can Grab Right Now
These gifts are certified crowdpleasers for even the pickiest of moms.
By Angela Trakoshis and Jennifer Hussein
MOM'S FAVE
The Most Practical Mother's Day Gifts That Mom Will Actually Use
Fragrances, silk slips, and silent blenders mom won’t have to lie about liking.
By AnaMaria Glavan
SHOPPING SPREE
DIBS Beauty Is Having an Exclusive Mother's Day Sale for Allure Readers Right Now
The brand's entire website is 20 percent off for a limited time only for you, our lovely readers.
By Angela Trakoshis
SALES FOR DAYS
Peace Out Skin Care Is Having a Major Mother's Day Sale Right Now
Get your wallets ready, it's time for a restock. You can snag up to 30 percent off your favorites from the brand today.
By Angela Trakoshis
Love you, Mom
The Best Mother's Day Gift Ideas That Aren't Flowers
Pamper your mom with these editor-curated beauty and self-care picks.
By Sarah Han and Angela Trakoshis
MOTHER'S DAY
6 Easy-Care Houseplants to Gift Mom Instead of Flowers
This Mother's Day, give mom something that will last more than a few days.
By Emily Rekstis
Mother Knows Best
Why Leslie Mann Doesn't Want Daughter Maude Apatow to Get Any Tattoos
The perpetually hysterical mother-daughter duo shares how they've experimented with beauty.
By Marci Robin
Dear Mom
Hailee Steinfeld Interviews Her Mom All About Beauty
The mother-daughter share their favorite mascara and best memories together.
By Sam Escobar
MOTHER'S DAY 2020
Why Makeup Artist Tim Quinn Does His Mother's Makeup Every Day
He moved to Florida to live with her and it's only made their bond stronger.
By Rebecca Dancer
BEAUTIFUL CONNECTION
Dove and Zoom Are Teaming Up to Give You Unlimited Mother's Day Weekend Video Calls
The 40-minute limit is lifted so you can connect with loved ones for as long as you'd like.
By Marci Robin
Treat Your Mom
This Dyson Supersonic Hair Dryer Set Is The Perfect Mother's Day Gift
The Best of Beauty Award-winner is outfitted in fuchsia and comes with a detangling comb and vented round brush.
By Sarah Han
Restock
Kylie Jenner Just Restocked Her Valentine's Day Collection in the Middle of June
Best-sellers from Holiday 2018, Kris Jenner's Mother's Day collection, and more are back, too — and they're selling out fast.
By Marci Robin
Beauty Mamas
17 Industry Icons Share the Best Beauty Advice They Got From Their Moms
Family beauty traditions from the likes of Yara Shahidi, Huda Kattan, and more.
By Elizabeth Siegel
Special Delivery
The Best Flower Delivery Services for Last-Minute Mother's Day Gifts
Trust me: Everyone loves flowers.
By Mary Emily O'Hara
Hey Mama
55 Mother’s Day Gift Ideas That Are Actually Unique
She won't want to exchange these gifts.
By Lauren Swanson
Handmade Mom
16 Personalized Mother's Day Gift Ideas to Buy on Etsy
Give her something with a more personal touch.
By Mary Emily O'Hara
10%
Kylie Jenner Dropped a Kris Jenner Makeup Collection
Just in time for — Mother's — Momager's Day
By Leah Prinzivalli
Prime Mama
The 16 Best Mother's Day Gifts to Get on Amazon Prime
You better start thinking about the perfect Mother's Day gift now.
By Lauren Swanson