Pattern

Hint: this nourishing ingredient can be found in your kitchen pantry.

Knots? What knots?

The Ulta-mate gifts for any beauty lover in your life.

A look at who, exactly, is running the foggy universe of celebrity product lines — and why so many seem to vanish into thin air.

Our editors are very selective about what they’re still shopping for in-stores these days — and even more selective about where they’re shopping. Ahead, we reveal their Ulta Beauty must-haves.

Here's how the brand's latest launches worked on my 3C/4A hair texture.

Plus, where she gets her famous black headbands.

The new launches keep the curl love going after you step out of the shower.

The perfect hybrid of lively, worldly patterns and laid-back style.