pattern beauty
HEALTHY HAIR FOREVER
9 Best Hair Towels for Smoother, Softer Post-Shower Strands
Breakage is a thing of the past, thanks to these picks.
By Angela Trakoshis and Jennifer Hussein
CURLS VS THE WORLD
The 20 Best Curly Hair Products of 2023
Everything you need to keep your curls and coils looking fresh.
By Sarah Hoffmann and Erin Parker
COMB IT THROUGH
8 Best Wide-Tooth Combs That'll Glide Through Tangles
No more snagging.
By Iman Balagam
Black-Owned Beauty
24 Black-Owned Beauty Brands at Sephora You Can Support Now
Each brand has something fresh to bring to your vanity.
By Jennifer Hussein
Mousse Moment
17 Mousses & Foams That Won't Leave Curly Hair Crunchy
Hello, weightless volume and curl definition.
By Wendy Sy and Sydney Wingfield
I Avoided Heat Styling Until Trying Pattern’s New Blow Dryer
Tracee Ellis Ross strikes again. Learn all about Pattern's new Blow Dryer and its game-changing attachments
By Akili King
RICE AND SHINE
16 Rice Water Shampoos and Treatments to Nourish Your Hair
Grab these formulas for diamond-level shine.
By Jennifer Hussein
Vanity Projects
31 Celebrities With Beauty Brands That Are Here to Stay
No flashes in the eye-shadow pan here.
By Marci Robin and Annie Blay
A ROUND OF APPLAUSE
Thirteen Lune Is Stocked With Allure Best of Beauty Winners
Treat yourself to award-winning goodies from Hyper Skin and BeautyStat.
By Jennifer Hussein
IT'S IN THE STARS
17 Gifts for Scorpios That Are Perfect for This Mysterious Water Sign
Your Pluto-ruled friends will be pleasantly surprised to nab these must-haves from Tom Ford and Huda Beauty.
By Sophie Saint Thomas and Jennifer Hussein
BLACK-OWNED BEAUTY
These Black-Owned Allure Best of Beauty Winners Deserve a Spot in Your Routine
Step right this way for award-winning products that celebrate diversity.
By Sarah Han, Nykia Spradley, and Jennifer Hussein
That Tingly Feeling
13 Rosemary-Infused Hair-Care Products That'll Deeply Soothe & Cleanse Your Scalp
Cooling goodness, here we come.
By Lauren Dana Ellman
LAY IT DOWN
The Best Hair Gels for Hold, Definition, and Control
Set it and forget it.
By Angela Trakoshis
Bring the Heat
August's New Hair Launches Are Hotter Than Ever
Get your heat protectant ready because brand-new hot tools are here.
By Devon Abelman
SUCH A FLAKE
These Serums Will Soothe Your Flakiest Scalp Scenarios
Your scalp deserves a refresh.
By Jennifer Hussein
Latest Launches
The Best New Hair Products Hitting Shelves in February
Not only are a slew of at-home hair color kits hitting shelves, but you'll also find the perfect treatments for keeping that new color thriving.
By Marci Robin
CELEBRITY HAIR
Everyone's Obsessed With Tracee Ellis Ross's "Advanced Princess Leia Braids"
Tracee Ellis Ross is known for her voluminous, signature curls, but she changed it up a bit with some futuristic braids.
By Sara Miranda
DREAM KIT
Interior Designer Justina Blakeney's Uncomplicated Approach to Beauty
Inside her world, self-care is about relaxation and (stylish) comfort.
By Paige Stables
CELEBRITY HAIR
Tracee Ellis Ross Opened Up About Her Hair Journey and What It's Like to Be Going Gray
"I've always said that my journey to self-acceptance can be chronicled through my journey with my hair."
By Kaleigh Fasanella
SENSING A PATTERN
Tracee Ellis Ross's Pattern Hair-Care Collection Is Expanding to Include Styling Products
The new launches keep the curl love going after you step out of the shower.
By Marci Robin