pattern beauty

Breakage is a thing of the past, thanks to these picks.

Everything you need to keep your curls and coils looking fresh.

No more snagging.

Each brand has something fresh to bring to your vanity.

Hello, weightless volume and curl definition.

Tracee Ellis Ross strikes again. Learn all about Pattern's new Blow Dryer and its game-changing attachments

Grab these formulas for diamond-level shine.

No flashes in the eye-shadow pan here.

Treat yourself to award-winning goodies from Hyper Skin and BeautyStat.

Your Pluto-ruled friends will be pleasantly surprised to nab these must-haves from Tom Ford and Huda Beauty.

Step right this way for award-winning products that celebrate diversity.

Cooling goodness, here we come.

Set it and forget it.

Get your heat protectant ready because brand-new hot tools are here. 

Your scalp deserves a refresh.

Not only are a slew of at-home hair color kits hitting shelves, but you'll also find the perfect treatments for keeping that new color thriving.

Tracee Ellis Ross is known for her voluminous, signature curls, but she changed it up a bit with some futuristic braids. 

Inside her world, self-care is about relaxation and (stylish) comfort. 

"I've always said that my journey to self-acceptance can be chronicled through my journey with my hair."

The new launches keep the curl love going after you step out of the shower.