seoul
Seoul Selections
The 19 Best Korean Skin-Care Products for Acne
These nourishing formulas banish breakouts without drying out skin.
By Devon Abelman
Seoul Selections
BTS’ Hairstylist Shares Korea’s Biggest Hair Color Trends for 2023
These dye jobs make skin look more luminous, just like the country's beloved skin-care products do.
By Devon Abelman
Flat Out
Makeup Spatulas Are the Most Popular Beauty Product in Korea Right Now
This unexpected tool is the key to more natural-looking foundation.
By Devon Abelman
Nailing It
The 7 Biggest Nail Trends in South Korea Right Now
Seoul's most sought-after nail artists reveal the designs their clients keep coming back for.
By Devon Abelman
In the Y-Zone
Inside K-Beauty's Complicated Sexual Awakening
Will South Korea ever truly embrace sex positivity?
By Devon Abelman
Stick It
How Multi Balms Became Korea's Biggest Beauty Trend of 2022
You're about to see this K-beauty innovation everywhere.
By Devon Abelman
Lines of Defense
How to Fight Fine Lines and Wrinkles, the K-beauty Way
Experts reveal how Koreans smooth their skin in ways beyond serums and creams.
By Devon Abelman
To Dye For
This Ancient Korean Nail Technique Is Having a Modern Revival
The process involves dyeing your nails with crushed-up flower petals.
By Devon Abelman
K-Pop Beauty Talk
P1Harmony May Be New to K-Pop, But They're Beauty Experts
The K-pop group entered the industry just six months ago, but they are hair and makeup veterans.
By Devon Abelman
COVER STORY
씨엘은 자신을 다시 한번 소개하길 원한다
이제 서른이 된 케이팝 아이돌이, 첫 솔로 앨범 발표를 준비 중에 있다 — 그리고 우리는 그녀를 다시 한번 처음으로 만날 수 있다.
By Brennan KilbanePhotography by Peter Ash Lee
BEAUTY SPACES
Inside 5 of the World's Most Magnificent Beauty Boutiques
Plus, surprisingly easy interior design tips from the people behind them.
By Paige Stables
30 on 30
Key of SHINee Never Thought He'd Still Be a K-Pop Star at 30
His parents wanted him to study medicine. Instead, he studied dance. In his own words, SHINee’s Key reflects on how his technicolor dream of pop stardom came true.
By Devon Abelman
Nailed It
Watching These K-Pop Stars Get Their Nails Done For the First Time Just Made My Day
NCT's Johnny and Yuta stopped by Unistella for some fun nail art and shared their trip on YouTube.
By Devon Abelman
Home School
This K-Pop Star Is About to Give an Unprecedented Look at Her Beauty Routine
Jamie is bringing K-beauty to her fans in a brand-new way.
By Devon Abelman
Seoul Skin
I Went to Seoul and Got Over 300 Injections in My Face for Glass Skin
All in the pursuit of a smoother, brighter complexion.
By Devon Abelman
Seoul Selections
Allure Korea's 24 Favorite K-Beauty Products of the Year
We teamed up with our Seoul-based sister magazine to find the best products on the market.
By Devon Abelman
Seoul Selection
The K-Beauty Brand Making Makeup More Accessible to All
Hince is taking over Seoul and taking down Korea's standard makeup trends.
By Devon Abelman
Pencil In
This Korean Model Never Fills in His Brows Without Doing This Genius Trick
O'won shares a tip that makes brow pencil glide on smoothly.
By Devon Abelman
Seoul Selections
23 Under-the-Radar Korean Beauty Products People in Seoul Are Obsessed With
Allure’s Devon Abelman asked her friends in Seoul to share their top K-beauty picks.
By Devon Abelman
Seoul Selections
The Top Nail Trends in South Korea for 2020
Three popular nail artists based in Seoul share their studio's most-requested looks.
By Devon Abelman