shade inclusivity
INCLUSIVITY MATTERS
Makeup Artists Are Still Failing Dark Skin Models
Megan Milan spoke exclusively to Allure about her viral fashion week TikTok video.
Making Changes
Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty
Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative.
BLACK LIVES MATTER
Is This Finally the End of Skin Whitening?
The BLM movement set off a worldwide conversation about racism and colorism, and many beauty brands that have long marketed "whitening" products are quickly changing course.
NOW THAT'S A DEEP SHADE
Makeup Artist Darius McKiver Created an Amazing Contour Palette for Dark Skin Tones
The palette was created with Nyma Tang in mind.
TRUE TO THIS, NOT NEW TO THIS
Iman Shared How Iman Cosmetics Has Been Promoting Diversity Since It Launched in 1994
Uplifting people of color was never a trend for the model.
INCLUSIVITY
Crayola Teamed Up With a Former MAC Chemist to Expand Its Range of Skin-Tone Crayons
The 24 shades in the Colors of the World collection took a cue from foundation.
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allure exclusive
Flesh Beauty Just Launched Its First Liquid Foundation
We have all of the exclusive details.
she's growing
This Is What Makes a Foundation's Shade Extension Worthwhile, According to Beauty Blogger Ofunne Amaka
Becca Ultimate Coverage 24 Hour Foundation is going from 24 shades to 42, and the founder of Cocoa Swatches approves.
inclusive beauty
Charlotte Tilbury’s “Magic Vanish” Color Correctors Are Your Ticket to Flawless Base Makeup
Get your first look at the brand's upcoming launch.
legends only
Why Makeup Artist Pat McGrath Grew Up Using Cocoa Powder as Foundation
The beauty legend reflects on her earliest makeup memories.
Three for All
Live Tinted Launches Huestick, a Multitasking Makeup Product for Every Skin Tone
Deepica Mutyala is proving that shade inclusivity can be achieved in just three colors.
Exclusive
Pür’s New Love Your Selfie Foundation Comes in 100 Shades
The foundation shade gauntlet has been thrown.
Identity & Representation
Glossier Just Made Its Products So Much More Inclusive for Women of Color
Thanks to fan account Glossier Brown and other women of color, the brand is finally expanding its super popular Skin Tint.
Super Spectrum
Morphe's New Base Makeup Collection Just Blew Other Shade Ranges Out of the Water
With a whopping 60 foundation colors and 31 concealers, the Fluidity collection is what customers have been waiting for.
bounce back
People Are Upset With Beautyblender Over Its New Foundation's Shade Range
Fans are taking to social media to voice their frustration.
Base boss
Milk Makeup Is Expanding Its Foundation and Concealer Shades
Including very deep, very pale, and those tricky in-between medium shades.
