shade range
Makeup
This Clean Concealer Is So Good, I Don't Even Need Foundation
It blurs out uneven texture like magic and leaves me glowing.
By Sarah Han
MY BEAUTY BREAK
How CTZN Cosmetics Got Nude Lipstick So Right
The three sisters behind the brand explain the (extremely in-depth) process that went into their highly celebrated collection.
By Elsie Yang
Making Changes
Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty
Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative.
By Devon Abelman
beauty for all
Uoma Beauty Is the Inclusive Beauty Brand Doing Things Differently
Founder Sharon Chuter talks to Allure about what inclusivity in beauty really means.
By Shammara Lawrence
MAKEUP-MATCHING MASKS
These Nude Face Masks Perfectly Match Fenty Beauty Foundation Shades
Designer Shami Oshun wanted to make it easier for her customers to pick a mask that works with their skin tone.
By Marci Robin
INCLUSIVITY
Crayola Teamed Up With a Former MAC Chemist to Expand Its Range of Skin-Tone Crayons
The 24 shades in the Colors of the World collection took a cue from foundation.
By Marci Robin
diversity
If Makeup Brands Actually Care About Diversity, They'll Heed These Words
It's more than just about putting out a lot of foundation shades.
By Jihan Forbes
Nudes for All
Natasha Denona Is Launching a Nude Lipstick Collection With a Huge Shade Range
The I Need a Nude collection recognizes that nude is way more than one shade.
By Marci Robin
Brow Down
Rihanna Just Revealed Fenty Beauty’s First-Ever Brow Product, and the Color Range Is Huge
The color range is huge.
By Marci Robin and Angela Trakoshis
allure exclusive
Flesh Beauty Just Launched Its First Liquid Foundation
We have all of the exclusive details.
By Kaleigh Fasanella
she's growing
This Is What Makes a Foundation's Shade Extension Worthwhile, According to Beauty Blogger Ofunne Amaka
Becca Ultimate Coverage 24 Hour Foundation is going from 24 shades to 42, and the founder of Cocoa Swatches approves.
By Leah Prinzivalli
FINALLY
Kylie Cosmetics Concealer and Setting Powder Are Now Sold at Ulta
Finding your shade just got easier.
By Gabi Thorne
Makeup
Fenty Beauty’s New Shade Finder Handpicks the Best Products for Your Skin Tone
It goes beyond just foundation and concealer.
By Kaleigh Fasanella
Face
Anastasia Beverly Hills Is Launching a New Liquid Foundation in 50 Shades
Here's everything we know so far.
By Kaleigh Fasanella
Exclusive
Pür’s New Love Your Selfie Foundation Comes in 100 Shades
The foundation shade gauntlet has been thrown.
By Karina Hoshikawa
Bronzer Bounty
Fenty Beauty Is Launching Powder Bronzer in an Unprecedented Eight Shades
Rihanna spent two years developing the incredible shade range.
By Marci Robin
Exclusive
Bobbi Brown Just Added Way More In-Between Foundation Shades
Just in time for Yara Shahidi coming on board as brand ambassador.
By Shammara Lawrence
on the range
13 Concealers With Shade Ranges That Are Inclusive to All
Each one has has least 20 shades.
By Kaleigh Fasanella
Super Spectrum
Morphe's New Base Makeup Collection Just Blew Other Shade Ranges Out of the Water
With a whopping 60 foundation colors and 31 concealers, the Fluidity collection is what customers have been waiting for.
By Marci Robin
Concealer Revealer
Fenty Beauty Is Launching Pro Filt’r Concealer With a HUGE Shade Range
Mark your calendars — it’s coming very soon.
By Marci Robin