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shade range

Makeup

This Clean Concealer Is So Good, I Don't Even Need Foundation

It blurs out uneven texture like magic and leaves me glowing.
MY BEAUTY BREAK

How CTZN Cosmetics Got Nude Lipstick So Right

The three sisters behind the brand explain the (extremely in-depth) process that went into their highly celebrated collection.
Making Changes

Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty 

Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative. 
beauty for all

Uoma Beauty Is the Inclusive Beauty Brand Doing Things Differently

Founder Sharon Chuter talks to Allure about what inclusivity in beauty really means.
MAKEUP-MATCHING MASKS

These Nude Face Masks Perfectly Match Fenty Beauty Foundation Shades

Designer Shami Oshun wanted to make it easier for her customers to pick a mask that works with their skin tone.
INCLUSIVITY

Crayola Teamed Up With a Former MAC Chemist to Expand Its Range of Skin-Tone Crayons

The 24 shades in the Colors of the World collection took a cue from foundation.
diversity

If Makeup Brands Actually Care About Diversity, They'll Heed These Words

It's more than just about putting out a lot of foundation shades.
Nudes for All

Natasha Denona Is Launching a Nude Lipstick Collection With a Huge Shade Range

The I Need a Nude collection recognizes that nude is way more than one shade.
Brow Down

Rihanna Just Revealed Fenty Beauty’s First-Ever Brow Product, and the Color Range Is Huge

The color range is huge.
allure exclusive

Flesh Beauty Just Launched Its First Liquid Foundation

We have all of the exclusive details.
she's growing

This Is What Makes a Foundation's Shade Extension Worthwhile, According to Beauty Blogger Ofunne Amaka

Becca Ultimate Coverage 24 Hour Foundation is going from 24 shades to 42, and the founder of Cocoa Swatches approves.
FINALLY

Kylie Cosmetics Concealer and Setting Powder Are Now Sold at Ulta

Finding your shade just got easier.
Makeup

Fenty Beauty’s New Shade Finder Handpicks the Best Products for Your Skin Tone

It goes beyond just foundation and concealer.
Face

Anastasia Beverly Hills Is Launching a New Liquid Foundation in 50 Shades

Here's everything we know so far.
Exclusive

Pür’s New Love Your Selfie Foundation Comes in 100 Shades

The foundation shade gauntlet has been thrown.
Bronzer Bounty

Fenty Beauty Is Launching Powder Bronzer in an Unprecedented Eight Shades

Rihanna spent two years developing the incredible shade range.
Exclusive

Bobbi Brown Just Added Way More In-Between Foundation Shades

Just in time for Yara Shahidi coming on board as brand ambassador.
on the range

13 Concealers With Shade Ranges That Are Inclusive to All

Each one has has least 20 shades.
Super Spectrum

Morphe's New Base Makeup Collection Just Blew Other Shade Ranges Out of the Water

With a whopping 60 foundation colors and 31 concealers, the Fluidity collection is what customers have been waiting for.
Concealer Revealer

Fenty Beauty Is Launching Pro Filt’r Concealer With a HUGE Shade Range

Mark your calendars — it’s coming very soon.