shampoo

Moisturizing formulas you need to make peace with the outdoors.

Soothe thy scalp.

Reach sky-high levels of body and fullness.

Softer, shinier, healthier hair is only two steps away.

Your color treatments should stay on your strands, not wash down the drain.

Brittle ends are a thing of the past.

Use any of these products for an unforgettable hair toss.

Ouai has been killing the hair game for a while now. Here, we list out our favorite Ouai products to try. 

Bond builders, refined scalp care, and innovative stylers give you the strongest, shiniest hair — and help you keep it that way.

Wash your hair concerns down the drain with these picks.

Send sweat, oil, and product buildup down the drain.

Wash wisely.

Seeing flakes seemingly out of nowhere? Dermatologists break down why that may be — and what to do about it.

Everything you need to keep your curls and coils looking fresh.

20% off sitewide only happens once a year.

The year's top shampoos, styling products, and at-home hair dyes.

Summer might be winding down, but the savings are hot.

Replenish thy hydration.

Allure explains why the Pantene Essential Botanicals Volumizing Shampoo and Conditioner, now available at Costco, adds softness and fullness to your hair.

Limp strands have nothing on these hair-raising picks.