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Seoul Selections

The 19 Best Korean Skin-Care Products for Acne

These nourishing formulas banish breakouts without drying out skin.
Seoul Selections

BTS’ Hairstylist Shares Korea’s Biggest Hair Color Trends for 2023

These dye jobs make skin look more luminous, just like the country's beloved skin-care products do.
It's Electric

This Korean Skin-Care Device Microneedles Your Face Without Needles

Every time I use it, I'm five minutes closer to glassier skin. 
Nailing It

The 7 Biggest Nail Trends in South Korea Right Now 

Seoul's most sought-after nail artists reveal the designs their clients keep coming back for. 
In the Y-Zone

Inside K-Beauty's Complicated Sexual Awakening 

Will South Korea ever truly embrace sex positivity?
Stick It

How Multi Balms Became Korea's Biggest Beauty Trend of 2022

You're about to see this K-beauty innovation everywhere. 
Lines of Defense

How to Fight Fine Lines and Wrinkles, the K-beauty Way

Experts reveal how Koreans smooth their skin in ways beyond serums and creams.
K-POP

Meet Lil Cherry, Korea's Newest Cool Girl

The musician shares her boldest beauty secrets.
CHECK THEM OUT

A Korean-American Couple Founded My New Favorite Fragrance Line

Elorea celebrates South Korea's fragrance history while challenging the Eurocentric perfume industry. 
K-Pop Beauty Talk

P1Harmony May Be New to K-Pop, But They're Beauty Experts 

The K-pop group entered the industry just six months ago, but they are hair and makeup veterans.
COVER STORY

씨엘은 자신을 다시 한번 소개하길 원한다

이제 서른이 된 케이팝 아이돌이, 첫 솔로 앨범 발표를 준비 중에 있다 — 그리고 우리는 그녀를 다시 한번 처음으로 만날 수 있다.
30 on 30

Key of SHINee Never Thought He'd Still Be a K-Pop Star at 30

His parents wanted him to study medicine. Instead, he studied dance. In his own words, SHINee’s Key reflects on how his technicolor dream of pop stardom came true.
Nailed It

Watching These K-Pop Stars Get Their Nails Done For the First Time Just Made My Day

NCT's Johnny and Yuta stopped by Unistella for some fun nail art and shared their trip on YouTube.
Home School

This K-Pop Star Is About to Give an Unprecedented Look at Her Beauty Routine

Jamie is bringing K-beauty to her fans in a brand-new way. 
NAIL INSPO

This Knitted Nail Look Is Almost Too Cute to Handle

We got the details on how it was done from the artist herself.
Seoul Skin

I Went to Seoul and Got Over 300 Injections in My Face for Glass Skin 

All in the pursuit of a smoother, brighter complexion. 
Seoul Selections

Allure Korea's 24 Favorite K-Beauty Products of the Year

We teamed up with our Seoul-based sister magazine to find the best products on the market. 
Seoul Selection

The K-Beauty Brand Making Makeup More Accessible to All 

Hince is taking over Seoul and taking down Korea's standard makeup trends. 
K-Beauty Buys

Good (Skin) Days Combines K-Beauty Innovations With Soko Glam Customer Feedback 

The new skin-care brand from Soko Glam launches today with three powerful products. 
Pencil In

This Korean Model Never Fills in His Brows Without Doing This Genius Trick

O'won shares a tip that makes brow pencil glide on smoothly.