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Many Swatches Later

Wet n Wild's Limited-Edition SpongeBob Collection Sparks Joy

Say hello to Bikini Bottom's lovable crew, transformed into colorful and surprisingly practical products, like a Krabby Patty cleansing mat set.
Pull Up

Here's Where to Get Your Favorite Beauty Products via Curbside Pickup 

Some retailers will have your favorite skin-care products, hair care, and makeup, packed and ready in as little as 30 minutes. 
Right on Target

Essence Makeup Is Officially Sold at Target Now

Dozens of the beloved drugstore brand’s best sellers are hitting virtual shelves.
HEADING HOME

Jason Wu Is Returning to Target With a Beauty Line

This time, the designer turned his fashion vision into a line of accessible cosmetics. 
Next-Level Beauty Shopping

Mini Ulta Beauty Stores Are Coming to Target in 2021

As if I needed another reason to spend hours inside of Target...
BLACK LIVES MATTER

Target Created an Online Badge to Identify Black-Owned Brands on Its Site

The retailer's new visual tells users which brands are Black-owned or Black-founded.
DEALS DEALS DEALS

How to Get a Free Target Gift Card This Weekend

There's just one catch.
CLEAN HAIR-CARE

Kristin Ess's Fragrance-Free Hair-Care Collection Was Inspired by Skin Care

“I wanted to create something for people like me.”
glow, baby, glow

Pixi Beauty's Fan-Favorite Glow Tonic Is Bigger Than Ever

But only for two days.
Beauty Bargains

Target Just Announced Its 14 Days of Beauty Deals

Here's a list of every single discount.
Beloved Lotion

Target’s $2 Smartly Hand & Body Lotion Is Going Viral

People are saying it's the best lotion they've ever used.
Lips on Lock

Every National Lipstick Day Sale Going on Right Now

Plus all the best deals we'll be shopping leading up to July 29.
new in skin

Dr. Pimple Popper Now Has a Skin-Care Line — and It’s Sold at Target

It includes an affordable acne-fighting system.
Clean Beauty

Target Just Put Its “Target Clean” Icon on Nearly 4,000 Beauty Products

Finding clean beauty products just got so much easier.
clean beauty

How More Affordable Clean Beauty Products Mean a More Just Society

Is clean beauty only for the 1 percent?
spf incentive

How to Score a Free Gift Card From Target This Week

All you have to do is buy sunscreen. Seriously.
glow baby glow

Pixi Beauty’s Famous Glow Tonic Now Comes in a Solid Stick, and I’m Obsessed

Our skin-care editor can't stop raving about the portable new launch from Pixi.
Makeup

Target Dropped Beauty Gift Sets — and They’re Under $15

It's Target's holiday present to us all.
Tool Time

Hairstylist Kristin Ess Launched a Gorgeous Hot Tools Collection at Target

The collection includes a blow-dryer, curling irons, flatirons, and a cool new tool — all under $100.
Magnet Masks

E.L.F. Cosmetics Is Launching Its Magnetic Mask at Ulta and Walmart

All of the magnet mask hype for a fraction of the price.