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Glowing down every night to glow back up every morning might feel beneficial to some—but it could come with a hefty emotional cost.

These trend-setting products have never been so affordable.

It's time to put your Prime membership to good use.

And cosmetic chemists want them all to stop: “You can make your own car, too, but sometimes there are things you just shouldn’t do."

Your eyebrows didn’t get that extreme because you were unaware of how they looked—quite the opposite, in fact.

Skin-care experts weigh in on this buzzy ingredient’s efficacy.

TikTok can't get enough of this bouncy lip and cheek tint — and neither can I.

Now entering your influencer era.

Maximalism reigns supreme.

They’re biting, licking, and scratching their way to in-demand products.

Get into the trendy fall color with the help of these expert tips.

Finds for blonde hair, breakouts, and Accutane-induced dryness from everyone’s favorite TikToker.

All you need is a pump of orange blush and a splash of cream eyeshadow.

Experts explain why chemically treating your baby hair is probably a bad move. 

The before-and-afters are all over TikTok. So why do I look exactly the same?

Your Caboodle might just hold your next Halloween costume.

But there’s nothing sticky about this look.

The viral rap duo behind “You Wish” tell Allure their kanekalon-infused origin story. 

Why do we keep animalizing women's looks?

The TikTok star shared everything she's using for a perfectly glowy look.