tresemme

Treat your strands.

Affordable and hella effective.

It comes less than a year after Proctor & Gamble announced its own voluntary recall of a few aerosol sprays. 

Beauty and wellness editor Taylore Glynn takes us through her day putting the hairstyling world's best and brightest innovations to the test.

Tired of browsing the hair-care aisle for the best shampoos, conditioners, serums, or sprays? Don’t fret: These top-of-class products are the strand solutions you’ve been looking for.

Cooling goodness, here we come.

Set it and forget it.

The three-part program was made to train licensed hairstylists on all the intricacies of curly and kinky hair.

This is Halsey’s first Grammys appearance since 2017, and it was worth the wait.

The icon brought the house down with her gorgeous, glam look. 

Celebrity hairstylist Justine Marjan and dermatologist Dr. Shari Marchbein joined our editors for an exclusive virtual event to talk about all things beauty — from winter skin-care and hair-care tips to holiday glam looks to the Allure Best of Beauty winners they’re using this season.

With a little help from some pros, we rounded up some hairstyle inspiration for every Christmas, New Year's, or winter solstice party.

We asked editors with fine, color-treated, and curly hair to share which shampoo and conditioner sets transformed their hair.

We've tested hundreds of products over the years, but these budget-friendly picks steal our hearts time and time again. 

The brand has recruited two of Hollywood's top colorists, Nikki Lee and Riawna Capri, to help out. 

We've got something for every curl pattern, texture, and length. 

These makeup, hair, and skin-care picks are about to become your new go-to products.

Actress Taraji P. Henson, hairstylist Lacy Redway, makeup artist Hung Vanngo, and more shared product recommendations, tips, and laughs with beauty lovers around the globe.

Say hello to your new favorite brand.