A special discount for your purchases with baby wishlist

Save 15% on baby products when creating your baby wishlist

How does it work?

Enjoy a 15% discount on eligible items from your Baby Wishlist and save up to £300. The discount will be available 180 days before the arrival date you entered in your Baby Wishlist and expires 90 days after the arrival date. Your Wishlist must be active for at least 14 days before you are eligible for the discount.
2. Add items to the basket

After adding eligible baby products to your Wishlist, visit the 'Your Wishlist' page and add items to your basket. Only items previously added to the Wishlist qualify for the discount.
3. Redeem your discount

Add items to your cart from the "Your Wishlist" page, make sure the "Use my discount" checkbox is applied. Make sure to confirm the "Use promotional credit" checkbox selected during checkout. You can apply the 15% discount on orders with a combined value of up to £2,000, for a maximum discount of £300. Only the primary registrant can redeem the discount.

Discover the benefits of Baby Wishlist

Expecting a new family member? Create your Baby Wishlist and enjoy great benefits
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Do you have any questions?

How can I add or delete items from my Baby Wishlist?
You can add any item to your wishlist. When you have found the item you want to add, click on "Add to wishlist" on the right side of the product page to add it to your wishlist.
To delete an item from your Baby Wishlist, go to ' Your Wishlist' page and click on "Delete" next to the item you wish to remove.
Which items are eligible for the discount?
Most baby related items that are shipped and sold by Amazon are eligible for the discount. This includes, but is not limited to: strollers, car seats, baby monitors, cots, high chairs, breast pumps, sterilizers, wipes, skincare, baby food, toys, apparel and shoes. Diapers, books and infant formula milk are not included in the promotion.
How do I redeem my discount?
1. On mobile or desktop, you can check your eligibility from the discount card on the Wishlist Homepage or the Benefits link in the Baby Wishlist navigation menu.
2. When the discount is available, click on the discount card to access the 'Your Wishlist' page or directly visit the 'Your Wishlist' page; which will display all eligible items and your discount information.
3. Add eligible items to your shopping cart from the 'Your Wishlist' page with the “Use discount” option checked.
4. On a mobile device, you need to tap on an eligible item in the 'Your Wishlist' page to open a detail view, then add to cart with the “Use discount” option checked from there.
5. You can add ONE quantity of an eligible item to the basket with the discount. After completing check out for an item with the discount, you can purchase it again following the same process.
6. The discount will not be applied if a discount-eligible item was added to cart from somewhere other than the 'Your Wishlist' page, if the discount option was not checked, or if it was saved for later without the discount.
7. To redeem your discount for items already in cart you must first delete the item from your cart or Saved for Later list and add it per the instructions above.
8. You can add up to 50 items to your basket to apply your discount at checkout. Any additional items added to basket beyond 50 items will be moved to Saved for Later and your discount will not be applied to those items. To redeem the discount, remove them from 'Saved for Later' and add them to your cart again from the 'Your Wishlist' page with the "Use discount" option checked.
9. You can still add items to your Wishlist after you become eligible for the discount. When you add a discount eligible item to cart, the price you see in your cart will reflect the discount.
10. If you uncheck the "Promotional balance" option during the checkout process, the discount will not be applied to your order.
11. You will see the detailed price breakdown at the last step of order review.
How do I share my Baby Wishlist?
• Select Share from the top navigation menu.
• A link to your Wishlist will be available, along with buttons to share on various social media networks.
How do I manage my Thank You List?
• Go to Thank You List & Returns.
• To manage your Thank You List, find the person for whom you've written a note. On a mobile device, you need to select the item.
• Track the thank you notes you've sent to your gift givers by checking the box next to "Already thanked your gifters"? Keep in mind, checking this box doesn't send a thank you note, but is for tracking the thank you notes you have personally sent.
What is the discount eligibility criteria?
The discount will be available 180 days before the arrival date you entered in your Baby Wishlist and expires 90 days after the arrival date. Your Wishlist must be active for at least 14 days before you are eligible for the discount.The customer needs to be the Primary Registrant. Please note once your discount expires, you will not be eligible for another discount for the 8 consecutive months following the redemption end date of an existing discount.

​​Have a look at brands where you can use your discount

Terms and conditions

1. You can apply the 15% discount on orders up to a combined value of £2,000, for a maximum discount of £300.
2. Only eligible items added to cart from the 'Your Wishlist' page will qualify for the Discount.
3. The discount begins 180 days prior to the arrival date you entered in your Baby Wishlist and expires 90 days after the arrival date. Amazon reserves the right to modify or cancel the discount at any time. Your Wishlist must be active for at least 14 days before you are eligible for the discount.
4. The discount may only be redeemed through the Amazon account of the primary registrant of your Baby Wishlist.
5. The discount applies only to baby related items (excluding diapers, infant formula and books) that are sold and dispatched by Amazon.
6. If you cancel or return any of the items purchased using the discount, the redeemed discount will not be refundable with order cancellation or return.
7. The discount does not apply to orders placed with 1-Click.
8. Shipping and handling charges apply to all products.
9. The discount may not be combined with other offers, such as Lightning Deals and Prime Day Deals.
10. The discount is for personal use only and not for the purpose of reselling products.
11. Once your discount expires, you will not be eligible for another discount for the 8 consecutive months following the redemption end date of an existing discount.