Yeah, so just applied this screen protector to my new iPhone 13. Was a piece of cake compared to the last few screen protectors I’ve installed on other phones. Directions were short, clear, concise, witty. No complicated installation like others I’ve installed and done a crappy job with. AND it seems to be applied flawlessly! Go me! And Go Smartish! I can’t speak for the durability yet, but as far as ease of installation, 10 stars! Can’t even tell there’s a protector on there. And no, I have not been compensated for the this review. Just overall very pleased with the product along with the the Smartish case with card holder I just ordered as well! Going to replace the screen protectors for the other phones in the house from this company… 💫 Thanks!