They're okay matches. They light, they burn. But if you're paying for "Stormproof" matches, you want something that can't be put out by water. The UCO Matches will withstand a full dunking while lit and come back to life. These Coghlan's go out if you wet them hard. It's not a stretch of the imagination that hard rain could put it out.
The must-burn part of the match is relatively short (the red part) and doesn't always transition flame to the very-short stick handle. The matches overall are too short to really set thicker kindling alight, so expect to chain a few of them if your kindling isn't ideal.
The burning red tip makes quite a cloud of stinky smoke, like fireworks or a road flare. If you are in still air, you might be smelling it for a while.
I'm giving it two stars because there are better matches out there for the same price. The UCO matches in the orange container are better in every way.